Bosch has officially expanded its product network in China, covering everything from auto parts to power tools. Recently, Bosch Power Tools (China) Co., Ltd. launched a tour titled "Powerful Bosch Technology" across 14 cities, including Shanghai, Hangzhou, Beijing, Guangzhou, Wuhan, Chongqing, and Tianjin. Shi Weifang, the regional sales director for Bosch Power Tools in China, highlighted that after restructuring into a wholly-owned company, Bosch Electric has significantly accelerated the development of its sales and service teams.
The newly expanded factory in Hangzhou now spans over 35,000 square meters and will soon open a 5,000-square-meter training center in the Asia-Pacific region, further strengthening its technical capabilities and customer support.
As of 2005, the Bosch Group had invested approximately 620 million euros in China. Between 2006 and 2008, the company planned to double its investment. Over the past five years alone, the number of Bosch manufacturing companies in China doubled, rising from 10 to 20.
Peng Deyuan, President of Bosch (China) Investment Co., Ltd., noted that in 2005, Bosch ranked 83rd in the "Fortune 500" with global sales reaching 41.5 billion euros. Of this, 75% came from outside Germany, with 23.1 billion euros coming from the automotive industry. Bosch's core areas include gasoline and diesel control systems, chassis systems, body systems, automotive multimedia, and electronics.
Beyond production, Bosch places strong emphasis on localization in China. Peng stated, “Only local research and development can meet customer needs; otherwise, we won’t succeed.†He added that localized engineering is a model used globally by Bosch. With lower production costs in China, it’s highly attractive for international companies. “To succeed here, we must speed up localization, adapt to China’s price level, and develop our own local suppliers.â€
Bosch’s first R&D center in China was established in Shanghai in 1997. Today, it provides advanced fuel injection systems tailored for local Chinese customers. “We understand that many people prefer small and energy-efficient cars, so our R&D team develops systems that are environmentally friendly, cost-effective, and fuel-saving,†Peng explained.
According to Peng, one of the most urgent tasks is to reduce costs and improve product value. To achieve this, Bosch is actively building local procurement channels and shifting more of its sourcing focus to China. The group aims to source 18% of its materials from China this year, with the goal of exceeding 80% by 2013. Peng believes that China will become the largest procurement and production base for Bosch, and the company plans to export auto parts made in China to Europe and the U.S.
This expansion underscores Bosch’s long-term commitment to the Chinese market, combining technological innovation with strategic localization to better serve customers and drive sustainable growth.
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