China's washing machine drying standard is expected to be introduced this year

In the past year, high-end washing machines have seen a significant shift with the rise of washing and drying machines, which have stirred up the market and drawn attention from both domestic and international manufacturers. In 2006, the introduction of national drying standards is expected to bring about a major market transformation. Experts from the China Household Electrical Appliances Research Institute confirm that the development of these standards has already been prioritized, with the possibility of their release this year. Once implemented, the new standards are likely to address two key issues in the industry: drying time and temperature. Currently, most drying machines rely on a timer-based system, requiring users to manually set the duration. This often leads to over-drying or under-drying, as clothes cannot be monitored in real-time. The result is an inefficient and inconvenient experience for consumers who expect a seamless "wash and wear" solution. Additionally, the drying temperature will also be regulated. Traditional dryers use a fixed-temperature method, which can damage fabrics, cause discoloration, and reduce the lifespan of clothing. With only one drying mode available at 80°C or 120°C, it's challenging to dry different materials effectively, leading to extra effort for users. The introduction of national standards is expected to mark a turning point in the market. Following the trial phase in 2005, the washing and drying machine sector is anticipated to see a surge in 2006. Major players like Haier, LG, Samsung, and Electrolux have already launched various models to capture market share, while domestic manufacturers are ramping up production, signaling the start of large-scale expansion. Just as washing machines transitioned from the introduction stage to rapid growth in 2003, 2006 is shaping up to be a pivotal year for washing and drying machines. After initial exploratory launches, the market is now moving toward a period of strong production and sales growth. Globally, drying drum washing machines have become the norm, with Canada seeing an 80% penetration rate. In Japan, the market share rose from 3% to 18% in two years, with sales increasing by 124% in 2004. In China, although still a new product, 60.7% of consumers expect drying functions in drum washing machines. However, the adoption rate remains uneven, with 15% in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, compared to just 8% in other regions. With the focus shifting toward large-capacity drying drum models, both domestic and international manufacturers are positioning themselves to dominate the high-end market, aiming to boost the overall market share of washing and drying machines in the coming years.

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