Daimler Responds to Acquisition Rumor: Always Welcomes New Investors


“We cannot comment on media speculation. Overall, the balanced (regional/global) shareholder structure is in the interests of Daimler, and we always welcome new investors.” January 8th, against the recent rumors of the CIC (China Investment Corporation) Rumors of acquisition of Daimler's shares, Daimler's headquarters in Germany responded with Mercedes-Benz China Public Relations.

It is not the first time that CIC wants to acquire Daimler shares. According to news sources, as early as 2009, Daimler chairman and CEO Ze Chee said that Daimler was in talks with CIC about equity investment. In early 2012, it was rumors that CIC was about to purchase 5%-10% of Daimler. If CIC holds 10% of its shares, it will become Daimler’s largest shareholder in the world and its control over Daimler’s management rights will become a focus in the negotiations. After this, there was no further progress. On January 5 of this year, People's Daily received a report indicating that CIC was about to purchase 4% to 10% of Daimler shares. After the news that CIC will take Daimler’s shares, Daimler shares rose.

The introduction of Chinese shareholders is of great significance to the development of Daimler. As Daimler's main luxury brand, Mercedes-Benz sold 196,000 vehicles in China in 2012, a 1.5% increase from the same period of last year. Both in terms of sales scale and increase, they are not different from Audi and BMW. gap. If the Chinese investment stock Daimler succeeds, it is expected to help Daimler achieve a new level of performance in China, which will lead to greater global growth.

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