On November 7, the four-day 2004 Zhongyuan Automobile Expo successfully concluded at the China National Expo Center. Beyond the eye-catching vehicles on display, a wide range of automotive accessories and services left a strong impression on visitors. From health-focused car seats and high-quality audio systems to fragrant car scents and advanced anti-theft devices, these products showcased the growing importance of after-sales services in the automotive industry.
The expo highlighted the booming market for car-related products, raising questions about why automotive accessories have become so popular, what the future holds for this industry, and how many car owners are interested in upgrading their vehicles. Journalists conducted in-depth interviews with various stakeholders to uncover the trends shaping the auto aftermarket.
At the event, exhibitors from all corners of the automotive supply chain were present. High-end in-vehicle systems, such as reversing radars, car phones, and traffic guidance systems, were on display alongside entertainment options like multimedia audio and video. Interior and exterior decorations, car perfumes, and anti-theft devices were also featured. Additionally, common car care products like sun films, lubricants, and professional beauty services covered every aspect of new car sales, maintenance, and spare parts.
What stood out was the focus on comfort, style, and personalization. Many products were designed to cater to consumers' desire for convenience, aesthetics, and self-expression. Visitors were encouraged to experience the difference that car accessories could make by sitting in decorated vehicles. For instance, Ms. Zhang from Nanyang Road was particularly impressed by a unique sound system and decided to purchase it for her Polo on the spot.
According to reports, the Chinese auto aftermarket had grown significantly. By 2001, the market reached RMB 37 billion, expanding to 50 billion in 2002, and reaching around 65 billion in 2003. Surveys showed that over 90% of car owners wanted to enhance their vehicles, with many investing in items like sun films, custom audio systems, and decorative accessories.
Industry experts believe the automotive after-sales market has great potential. With more cars on the road and changing consumer attitudes, the demand for car maintenance, decoration, and beauty services is expected to rise. Companies like Zhengzhou Meijiemei Advanced Maintenance Center are optimistic about the future, predicting a "golden period" for the industry in the next few years.
However, competition is intensifying. Small car beauty shops often struggle due to limited service offerings and low technical standards. A local car owner, Mr. Cao, shared his negative experience with a small shop that damaged his car and refused to apologize. He later switched to a larger, more reliable service center.
Experts warn that only businesses that grow and specialize will thrive in the long run. Large-scale auto beauty supermarkets and chain companies are entering the market, while existing players look to expand through strategic partnerships. The future of the automotive supplies market will be defined by innovation, specialization, and efficient management.
As private car ownership increases and competition becomes fiercer, consumers are becoming more discerning. This shift is driving the industry toward a more structured and professional landscape. The "Warring States era" of the auto supplies market is upon us, with only the strongest and most adaptable companies likely to succeed.
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