Looking at Chinese Enterprises' Internationalization Strategy from Thailand's Chinese-funded Tire Enterprises Fire

At 19:00 on February 1, 2015, local time in Thailand, a fire broke out at Linglong Tire Factory, a Chinese company in the eastern industrial zone. The fire was extinguished at the end of the night. This sudden fire has suddenly become the focus of industry attention. The concern of everyone may not be the fire accident itself, but more about the more thinking and response of Chinese companies going abroad.

As we all know, China's manufacturing has risen rapidly in recent years. However, we have suffered the embarrassment and misfortune of “making a big country a non-manufacturing powerhouse.” Even a variety of trade barriers have emerged one after another. China's manufacturing industry urgently needs to improve the core competitiveness of the global market and change it.” “Made in China” is “created in China”! This is not a question of necessity for a company’s globalization strategy. However, the globalization strategy looks beautiful and it is not easy to really do it! Chinese companies are faced with the integration and exchange of politics, resources, market and culture, and they need more attention and support from all walks of life.

February 2014 Launch of the first stage project of Linglong Tire Thailand Plant

It is understood that, as early as 2001, Linglong Tire started to plan its own internationalization strategy system, and now it has formed six internationalized patterns of talents, research and development, marketing, manufacturing, branding and cooperation. It is the tire industry’s highest brand value and export volume. The largest national brand. After the fire accident occurred, the company started the emergency plan for the first time. Due to the timely and orderly execution of the fire fighting, the organization is well-organized, the fire source is effectively cut off at the scene, and the spread of the accident is prevented. The scope of the accident is tightly controlled in the finished product warehouse, so that other equipment and auxiliary facilities such as production lines, power systems, etc. are unharmed. This also benefited from the company's contingency plans, safety training and fire drills, and we learned that Linglong Tire was the first tire company in China that has passed the China-US Customs certification.

On February 4, 2015, the insurance company had arrived at the scene of the accident and began to verify the loss checkpoints; Thai company cadres and staff are fully cooperating with the local government to carry out inspections and inspections of production lines, power systems, etc. at non-accident sites. While coordinating with government inspections, the company has already organized all its cadres' employees to conduct safety and various business skills training so that they can work more safely, efficiently, and with higher quality after being put into production. It is foreseeable that Thai exquisite will resume production in a very short period of time.

Production area is not affected

It is reported that exquisite tires are also good for the most recent! Exquisite tires recently passed a number of projects in Uzbekistan, Uzbekistan's verification, supporting, zero-sale market orders increased significantly. More than 5,000 cadre employees in the semi-steel radial tire plant will give up the rest period during the Spring Festival, guarantee the quality and quantity of the organization's production, and meet the delivery. We have reason to believe that this private company with total assets of more than RMB 15 billion has sufficient strength to respond to this incident.

Deng Yakai, President of China Rubber Association

Deng Yaxi, president of the China Rubber Association, said: “The rise of China’s national industry requires a group of leading companies to represent China’s tires to be truly international. Delicatessen is a typical representative of the international strategy of independent brands, and it is a powerful and culturally unique. Private enterprises: Chinese companies will certainly encounter various difficulties and setbacks as they go abroad, but we cannot stand still for fear and conservativeness.The internationalization strategy of Chinese companies requires more positive energy care and support from all sectors of society. I believe that Exquisite is fully capable of responding to the events in Thailand and will certainly go further and better! Chinese tires and national industries will also get better and better!"

It is true that the internationalization of enterprises is bound to have storms, but national brands have the strength and confidence to fight the global strategy. We should give more attention and support to national brands, only the nationals and the world!

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