On July 16, 2014, the “Guiding Opinions on the Comprehensive Promotion of the Reform of the Official Car System†and the “Reform Plan for the Official Car System of the Central and State Organs†were issued. The plan calls for the cancellation of the vehicles used by the leading cadres below the deputy ministerial level. Official vehicles, and socialize ordinary business trips, and moderately distribute official transportation subsidies. The expenditure on the purchase and operation of local official vehicles has been greatly reduced, and the plans for self-owned brands to expand official vehicles are facing adjustments.
Lost in the east, the mulberry. In recent years, independent brand car companies have raised the banner of entering the bus procurement, and originally tried to show their talents in the field of official vehicles, but the original plan was changed due to the cancellation of general business vehicles. However, these self-owned car companies have been eyeing another goal - the loss of civil servants and the "car repair" in the pocket.
At present, the central level of bus storage and subsidy distribution has been basically completed, official transportation subsidies have been issued since last month. According to the regulations, the standards for the “car repair†of the central and state organs are: 1,300 yuan per person per month at the bureau level, 800 yuan per person per month at the department level, and 500 yuan per person per month at the department level and below. At the central level, the bus reform is on schedule, and the next step is to carry out local car reforms. Jiangsu, Hubei and other provinces are already deploying this year's car reform plan.
According to the reform direction of the official car system, some independent brand car companies have been quietly laid out. Wu Song, general manager of Guangzhou Automobile Group Passenger Vehicle Co., Ltd. (hereinafter referred to as “Guangzhou Automobile Passenger Vehicleâ€), said in an interview with the “First Financial Daily†reporter that the company’s own brand passed the B-class new car SA6 listed last month. In addition to consolidating the B-class car market with the GS5 model, it will also shoulder the heavy responsibility of expanding the market for civil servants and continue to support the brand. Coincidentally, the market is regarded as the first B-class M8 of Haima, which is regarded as the SA6 competing product of GAC. It has also listed civil servants as one of the key sales targets.
After the country officially promulgated the new policy for official vehicles and vehicles, the procurement of official vehicles in government agencies and institutions has dropped sharply, but at the same time it has brought about an explosive growth in the personal car purchase market. In 2014, GAC Chuanqi sold 5,269 vehicles in this market.
The official car "cake" has shrunk. Previously, the official car field has always been "fragrance." According to public data, in 2008, the purchase amount of official vehicles in China was as high as 80 billion yuan. Before 2010, the purchase amount of joint venture brands accounted for nearly 90% of the procurement volume of official vehicles in China. In 2011, the procurement of official vehicles exceeded 100 billion yuan, but the proportion of independent brands in that year was only 20%, which was generally used by grassroots township governments.
On February 24, 2012, the Ministry of Industry and Information Technology issued the "2012 Catalogue of Selected Vehicles for Official Use of Party and Government Organs", and collected opinions from the whole society. 412 models of 25 companies were included in the catalogue for comments. It is worth mentioning that the models listed in the catalogue are all Chinese-made cars. This time, the general official vehicle engine that is required to be purchased by the party and government organs is not more than 1.8L, and the price is not more than 180,000 yuan, which is 70,000 yuan lower than the previous standard. The reduction of this standard narrows the procurement of official vehicles. The model and brand scope are conducive to reducing government procurement expenses.
With this policy, the independent brands have become active in the field of official vehicles. Since 2012, GAC has spread the official car market, and GS5 and GA5 have successively entered the list of official vehicles such as police cars and military vehicles. Chuanqi successfully entered the catalogue of 23 provincial government supply, and successfully won the bid in the public bidding of the PLA General Armament Department, the Public Security System, the central government directly under the State Administration and the State Administration of Taxation. In 2013, the sales volume of Chuanqi official vehicles reached 6,000 units, which ranks among the top brands in its own brands and quickly gains a foothold in the official vehicle market. Among them, in the field of military vehicles, the Chuanxi 1.8T series of models won the first place in the bidding of the General Armament Department of the People's Liberation Army and won 3,600 large orders.
However, with the party and government organs pursuing economy and opposing waste further deepening, the official car sector soon ushered in a new round of reforms. On July 16, 2014, the “Guiding Opinions on the Comprehensive Promotion of the Reform of the Official Car System†and the “Reform Plan for the Official Car System of the Central and State Organs†were issued. The plan calls for the cancellation of the vehicles used by the leading cadres below the deputy ministerial level. Official vehicles, and socialize ordinary business trips, and moderately distribute official transportation subsidies. This was rated as "the most severe car change in history" by the outside world, setting a timetable for bus reform. Before the end of 2014, the central and state organs should strive to basically complete the bus reform; the local party and government organs should be completed before the end of 2015.
According to the "three public" funds exposed by various departments in Guangzhou and Shenzhen, the expenditure on official vehicle purchase and operation fees has decreased to varying degrees in recent years. Due to the decline in the purchase orders of official vehicles of government agencies and institutions, the plan to expand the official vehicles of their own brands has to face another adjustment.
In the face of shrinking official car purchases, GAC Chuanqi is exploring new directions for the development of official vehicles, and in 2014 won the number of high-end conference reception vehicles such as China International Investment and Trade Fair. In last year's international film "Transformers 4", Chuanqi GA5 also appeared in the world as a military vehicle image, and continued to strengthen the image of the official car. In November last year, Guangqi Chuanqi won the “Best Official Car†award and led the market in the same class.
In addition, in response to the national requirements for the procurement of new energy vehicles for official vehicles, GAC Chuanqi is constantly enriching new energy vehicle models. The extended program electric transmission GA5REV has entered the catalogue of new energy vehicles purchased by the central state organs and the procurement catalogue of police vehicles of the Ministry of Public Security. In order to meet the demand for new energy vehicles at all levels of the market, Chuanqi will continue to launch A/A0 pure electric and extended-range electric vehicles, SUV series new energy and other models, continue to incite the official vehicle market.
觊觎 civil servants "car repair"
Compared with the shrinking official car purchases, the private car purchase market is more attractive to many car companies. In particular, the car subsidy will gradually enter the pockets of more and more civil servants, which will drive civil servants to purchase cars.
According to statistics, the total number of civil servants nationwide at the end of 2013 was 7.171 million. The industry generally believes that with the abolition of the "general official car" policy, the civil service private car market will stimulate the overall growth of the passenger car market this year. This new market will trigger a new round of competition for car companies, and their own brands will compete with joint ventures and imported brands on the same stage. The stronger are stronger and the weak are eliminated by the market. This will undoubtedly greatly promote the overall development of the automotive industry. .
"The central and state agencies have started to make up the train, but we have not yet got the place. It is said that it is possible to send it down this year. The specific plan is unknown. After receiving the car, I will consider buying a private car, but I may not buy my own brand. It is possible to buy a joint venture brand, and now there are many joint venture vehicles available, and the price is not high.†A civil servant in Guangzhou said in an interview with this reporter.
Haima Automobile (000572, shares it) related person in charge of the "First Financial Daily" reporter interviewed, M8 mainly carries the heavy responsibility of the hippocampus brand, and the civil service car market is one of its goals, the independent brand is the trend One will inevitably compete with the joint venture brand. The above-mentioned person in charge admits that since the M8 went public in 2013, it is similar to expectations, and the sales volume is not high. The company has already prepared for the niche route for a period of time.
For the civil servants who are very cool in consumption, Haima Motor recently launched the hippocampus M81.8T model. The starting price has been lowered from 100,000 yuan, and the original price range was 120,000 to 160,000 yuan. "Our B-class car is about the same price as the joint-venture brand A-class car. At the expense of some profits, it will take some time to shake the consumer market through misplaced competition," said the person in charge.
In order to open up the civil service market, GAC Chuanqi has taken the lead in launching private car purchase activities for civil servants in the country in early 2014, such as the “purchase of 5,000 yuan oil card†and other preferential policies. This year, large-scale group purchase promotion and vehicle subsidy will be adopted. . Relevant persons predict that after March 2015, the official car reform market will have a phased blowout growth. In this regard, GAC Chuanqi will launch a large-scale official car reform group purchase special session across the country.
“The quality of some independent brands has gradually approached or even surpassed some joint venture brands, but many consumers still have some prejudice against their own brands. If cadres take the lead in purchasing their own brands, they can quickly increase their brand awareness.†Wu Song said, and official business Like cars, civil servants can also play a model role, and this market is experiencing explosive growth.
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