Three major problems in grain processing machinery need to be solved

Our country is not only a country with a large population, it is a country that consumes large amounts of food, and it is also a country that produces large amounts of food. It is an eternal theme for the people to use food as their heaven, continuously develop food processing, and increase the level of grain processing. Grain processing machinery and its forward and backward extension and supporting industries are promising.

In order to meet the continuous improvement of people’s living standards and the need for the development of the food industry, China’s grain and oil research institutes and scientific and technical personnel of universities and colleges, through the unremitting efforts of several generations, have made hundreds of scientific research achievements and promoted the grain industry. The development of China's grain industry has made a contribution to the modernization of China's grain industry and to the close and international advancement of China's grain industry. Although China's food processing machinery manufacturing industry has made considerable progress, it still faces many problems.

Low level of technical equipment

The scale and strength of China's grain machine manufacturing enterprises are far behind those of well-known foreign grain machine manufacturing companies. They have a far cry from the number and grade of technological capabilities and advanced manufacturing equipment. Machinery products have not reached the advanced level in terms of design level and manufacturing processes. Level.

In terms of R&D expenditure and R&D capabilities, it is impossible to compare them with independent innovations, which have fewer products with independent intellectual property rights and more imitation products. Many private enterprises do not have the processing capability themselves, and adopt external processing and assembly to produce equipment. The quality of products cannot be guaranteed. Since 1998, due to the lack of industry management, most of the products have no uniform standards, the equipment is out of shape, the appearance is rough, the stability and reliability are poor, the process performance is low, the energy consumption is high, the time between failures is short, and the service life is short.

Domestic manufacturing companies can only produce one or two varieties, and there are vicious competitions between factories and factories. This is the most outstanding performance in the domestic flour processing machinery manufacturing industry. Although stand-alone production is the highest in the world, none of them have the ability to fully produce flour production lines. No one can even provide a flour mill, a clearing machine, and a high Square screen three major manufacturers. The use of domestic equipment to support the new flour mill, when the test, there are up to one or twenty manufacturers of technical personnel to participate in the debugging, many manufacturers to participate in the debugging staff to communicate poorly, the commissioning work greatly reduced. In contrast, international multinational companies provide complete supporting production lines including process design, equipment quality assurance, orderly and orderly workshop, and mature and reliable technology. During the test run, the technicians cooperated with each other in a tacit understanding.

Weak brand awareness

There are currently thousands of manufacturers in the domestic grain machine manufacturing industry, most of which have not formed scale advantages. Products are of the same type. For example, stone machines, shaker screens and other stand-alone equipment, according to the statistics of China Flour Mills, more than 40 production companies ; It is a relatively high technological content of the mill, in the country there are more than 10 factory production.

However, in addition to several well-known enterprises in the domestic grain machine manufacturing industry, which focus more on creating and protecting their own brands, many small and medium-sized grain machine manufacturers are blindly pursuing imminent interests; in order to compete with each other to lower prices, vicious competition, only the main Focus on human relations development and public relations, there is no brand awareness. Due to the low sales price and low profits, the company is unable to afford after-sales service, and the lack of after-sales service has made the domestic grain machine products in the eyes of users can not get rid of the status of low-grade goods, can not be in an equal competitive position with foreign brands of the same products. . This has led to a decline in the economic efficiency of the entire industry, difficulty in improving the technological level, and gradual loss of market competitiveness.

Muyang Group is a well-known enterprise group integrating R&D, engineering design, manufacturing, installation and service of feed, warehousing and food machinery. The company's existing total assets of 500 million yuan, of which more than 200 million yuan in fixed assets, in 2005 achieved sales of 1 billion yuan, of which exports 12 million US dollars, is currently the largest domestic food processing machinery manufacturing enterprises. However, compared with international multinational corporations such as Buhler of Switzerland and Satake of Japan, the difference in scale strength is too great. The domestic food machinery manufacturers have already felt the pressure from international brands. Establish the concept of competition in the modern international market, strengthen cooperation at the same time of competition, make the allocation of resources more reasonable and more efficient, develop in the direction of group and scale, and create its own brand, which is to build aircraft carrier-type grain processing machinery manufacturing enterprises. only way.

Business concept needs to be improved

Switzerland Buhler's entry into the Chinese grain machine market has a clear goal of occupying the high-end market of Chinese flour processing machinery. In order to achieve this goal, Buhler has formulated a strategy for market development. Since 1982, Buhler entered China and set up an office in Beijing. As of January 2006, Bühler Holding and Jiangsu Baolong Farming and Animal Husbandry Machinery Co., Ltd. jointly established the fourth production base, a professional feed machinery manufacturer, Buhler (Changzhou) Machinery Co., Ltd.

Bühler has always insisted on its business strategy: focus on brand, quality of equipment manufacturing, user-oriented. According to China's national conditions, the introduction of different levels of products, increase market share. Establish a comprehensive after-sales service system, strengthen communication with customers, and vigorously promote the brand.

For more than two decades, Bühler has strategically integrated its manufacturing operations in China in accordance with China's food processing machinery manufacturing industry. At the same time, it has also merged with key enterprises in the domestic industry, eliminating both high-end competitors and markets. It reduced investment risks, greatly reduced operating costs, and gradually achieved its goal of monopolizing high-end products and technologies for Chinese flour processing machinery.

In the competition for the market, some domestic companies do not rely on product quality to win, but rely on relations to promote sales. The international multinational company's business strategy is to provide hundreds of pages of detailed contracts, first to win the trust of customers; then high-quality products and reliable technology and perfect after-sales service to meet customer needs. The result of such competition is bound to be the most powerful proof that Chinese enterprises will lose their high-tech and lucrative high-end flour processing plants.

Summary: After more than forty years, especially in the last ten years, China's grain processing machinery industry has had a good foundation. Many companies and products have enjoyed a good reputation in the international and domestic markets, and some have Become a well-known brand. As economic globalization accelerates and market competition intensifies, China's grain processing machinery industry is facing new opportunities and new challenges in both international and domestic markets.