At the 2013 China Auto Yinchuan Forum held in Yinchuan City, Ningxia, Wang Xia, president of the China International Trade Promotion Council Automotive Industry Branch, said that with the gradual saturation of the first- and second-tier and coastal city auto markets, the central and western regions have become the automotive market. new momentum. Among them, the growth rate of automobile sales in the northwest region is much higher than that in other regions, and will play an increasingly important role in the development of the national automobile industry.
Statistics from the CCPIT Automotive Industry Branch show that since the beginning of this year, new car sales in the first, second and eastern coastal cities have experienced an average of 2% “micro-growthâ€, while in the first half of the year, the domestic auto market has grown at a rate of more than 10%. In particular, the market in the northwest region is playing an obvious role.
According to Zhang Jian, deputy general manager of Beijing Automotive Group Co., Ltd., the share of the auto market in the northwest region has increased from 11% to 12%. In the first half of this year, the number of new cars in the country was 8.05 million, down 2% year-on-year; the number of cards in the northwest was 913,000, an increase of 78%. “This shows that the northwest region has become an important driving area for the automobile consumer market. With the continued advancement of urbanization in the northwest region, it will also drive new consumption growth.†Zhang Jian said.
In addition, the number of thousands of people in the Northwest and the distribution of sales networks are also growing rapidly. Take Yinchuan City as an example. At present, the number of local car owners is 510,000, and it is growing at a rate of 160 vehicles per day. In 2011, there were more than 40 auto 4S stores in Yinchuan, and it has increased to 100 in 2012. From a national perspective, the growth rate of automobile sales network construction in the northwest region has reached 16% in the past five years, exceeding the national average growth rate by 5 percentage points. "This feature will be more obvious in the next five years," said Zhang Jian. Grouping will become the development trend of the Northwest auto market.
The industry generally believes that there is huge potential and space for development in the northwestern region. Focusing on and arranging the western market will be an effective combination of the development of the automobile industry and the economic development of the western region, and an opportunity for car companies to cultivate new growth points.
Chen Yao, deputy director of the Western Development Research Center of the Chinese Academy of Social Sciences, believes that the western region has the cost advantages of developing land resources and labor for the automobile industry; it has a strong foundation in supporting industries such as machinery manufacturing and assembly manufacturing; and the future of the western market compared with the eastern market. The demand for automobiles still has a lot of room for growth, and the driving effect on automobile consumption is obvious.
In addition, in the Catalogue of Foreign-Invested Advantage Industries in the Central and Western Regions, which was released in March this year, the auto industry re-listed on the “Encourage†list. Yang Jian, executive editor of China Automotive News, believes that this is good news for the development of the mid-western automotive industry with late-stage potential and cost advantages.
Chen Yao said that the investment in the automobile industry has shifted to the northwest, not only facing the local market, but also taking advantage of the “open to the west†strategic layout for the broader Arab market. Ningxia, as an inland open economic pilot zone with a strategic layout of the country, will be able to gather more elements of resources and attract car companies to invest and build factories if they can win more first-hand test policies.
However, Chen Yao also admitted that the development of the automobile industry in the central and western cities has just started, and the level of hardware and software required for the development of the automobile industry needs to be continuously improved. In addition, the state should also provide more supportive policies to the central and western cities than to the eastern coastal cities.
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