Peugeot Global President Bi Gaocheng: Will introduce more models
On October 2, local time of Paris, Maxime Picat, president of Peugeot, received an exclusive interview at the Paris Motor Show. A detailed exchange was made on the current sales volume of Dongfeng Peugeot, the new car plan for the future, the new plant in Chengdu, and the planning of the Peugeot brand's business expansion in Southeast Asia.
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Maxime Picat, Global President of Peugeot
With sales exceeding 30,000 units for seven consecutive months, as of September 23, Dongfeng Peugeot’s cumulative sales volume reached 27,812 units in 2014, breaking the 27,0006 sales volume records created in 2013 in advance to 2014. The annual goal of 372,000 units has taken a solid step. For Dongfeng Peugeot to achieve such a good sales performance, Mr. Bi Gaocheng believes that there are three main reasons: First, the new product launched by Dongfeng Peugeot is in line with the needs of Chinese customers, such as 2008, 3008 and the new 408; Second, two years ago The leader made the right decision, established a large number of sales networks, built 100 new sales points, and greatly improved the quality of service. The quality of after-sales service was rated as the best by JDPower for two consecutive years; the last was the Dongfeng Peugeot. And Shenlong company's internal very high quality work and harmonious team relationship.
In the next five years, Dongfeng Peugeot will continue to strengthen the most dynamic segment of the market models, such as the SUV and hatchback 308, these cars are very popular in China, in addition there will be more models will be launched one after another.
Judging from the current situation, the growth of SUVs is an indisputable fact. MPV people have said a lot, but the growth is not obvious. Moreover, in the mature European market, the overall sales volume of MPV is declining, and the SUV is rising. Therefore, we will pay close attention to the changes in this market segment. At present, we already have SUVs and hatchbacks/sedans. We have also been considering our product line in China. Whether we need to add more types of products. For example, this type of car, like SW, can be sold from imported cars. .
Recently, Guangzhou Automobile's Accord official announced a price reduction of 20,000 yuan, causing no small impact on the high-end car market. For the opponent's practice, Mr. Bi Gaocheng said that according to the performance of the current 508, opponents engaged in official price cuts for the 508 there is no threat only the opportunity. The 508 is a first-generation product, and the first-generation products of the Accor Camry are not sold well. However, Dongfeng Peugeot did not panic when faced with the general sales situation of the first generation 508, and it still stabilized prices. The Peugeot brand is starting from small cars in China, so it takes a certain amount of time to embark on a gradual upgrade and high-end development. Mr. Bi Gaocheng also expects the new 508 to have better performance in China, and the specific sales expectations will be announced when it is listed in China.
Regarding the fourth factory of Chengdu Shenlong, Mr. Bi Gaocheng stated that he will attend the foundation laying ceremony. And he shared an interesting little thing with us. He agreed to participate in the foundation stone laying ceremony. The condition is that the first car produced by this factory is Peugeot. Now it seems that Shenlong Company has met his wish. At present, the factory has not yet laid the foundation, so Mr. Bi Gaocheng can not tell you what the specific model of the first production.
Previously, Shenlong announced its strategic plan for sales. In 2020, Shenlong sold 1.5 million units. Mr. Bi Gaocheng hopes that Peugeot will occupy a higher proportion. From the current situation, it can reach 2/3, that is, 1 million units.
On the news of Dongfeng Peugeot's expansion of the Southeast Asian market, Mr. Bi Gaocheng also made in-depth expositions. He said that PSA decided that Shenlong would lead Peugeot’s sales efforts in Southeast Asia, because it would be even more troublesome to radiate Southeast Asia from its Paris headquarters and French factories, so it would set up an export company to operate Southeast Asia alone. As for the specific position of the export company, PSA is still negotiating with Dongfeng Motor and it has not yet reached a conclusion.
In order to show a good interaction relationship with Dongfeng, Mr. Bi Gaocheng also said that last week he discussed with Liu Weidong (member of the Standing Committee of the Dongfeng Motor Corporation Party Committee and deputy general manager) where the next factory was built, whether it is Wuhan or Chengdu or other places. The idea of ​​Liu Weidong is that the next factory will be built in Southeast Asia. Therefore, in this regard, Dongfeng and PSA have the same view. Dongfeng Peugeot should consolidate the existing strong position and make a bigger layout in the future. Therefore, the primary goal is still to be raised before, reaching 1.5 million sales by 2020. The Southeast Asian market is a major focus of PSA's next step. The Southeast Asian market and the Chinese market are quite similar and similar in many aspects. It is easier to understand and develop the Southeast Asian market in China. If this part of the expansion is successful, PSA will also carry out the next step. The expansion.
We have decided with Dongfeng Motor to set up a R&D center shared by Dongfeng and PSA in China. In other words, Shenlong and PSA each have a research and development center. In the future, a joint research and development center will be established between Dongfeng and PSA.
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