The "neutralization" of Shanghai auto parts industry


Editor's note: After 20 years of development, the Shanghai auto parts industry has provided the Santana series models to its products, supplied products to many domestic models, entered the North American and Japanese OEM markets, and made the "neutralization" of Shanghai parts and components parts. In fact, it is an independent supplier's globalization supporting road. From the start of the localization of Santana car parts to the realization of globalization supply, Shanghai auto parts companies have undergone major changes and embarked on a "neutral" development. At the same time, a large number of spare parts and components for Shanghai Volkswagen and Shanghai GM have initially formed core competitiveness in production and development. The move marks that Shanghai auto parts companies have provided a new development model for China's auto parts market, which has a globalized procurement, international market, and diversified products. Shanghai structure of parts and components industry At present, Shanghai has initially completed a relatively complete production system and development system for car parts and components, and is at the leading level in China, and some have reached the international advanced level. Technical progress and technological innovation of parts and components promote the development of the automotive industry, especially key components and core components related to energy conservation, efficiency enhancement, environmental protection, safety, and system control, such as ABS anti-lock braking devices and fuel injection control systems. Airbags, electric seats, automotive microelectronics, mufflers, purifiers, etc. play an important role in product upgrades. The auto-competitive enterprises in Shanghai have gained the approval of domestic and foreign experts in their ability to continuously improve their ability to develop in sync with the entire vehicle. Among the new models introduced by Shanghai Volkswagen and Shanghai GM, a large number of parts and components such as combined headlights, driveshafts, ABS brake systems, interior series, steering gear, and air-conditioning systems are supported by Shanghai auto parts companies. Into, high-tech localized products. Nowadays, Shanghai's auto parts technology development capability has been greatly enhanced. From the past 10 years, it has developed a model and developed it to develop a few models in one year, creating an amazing “Shanghai speed”. A survey report entitled "China's auto parts market overview" (May 2004) showed that one-third of the companies in the auto parts industry in Shanghai have initially achieved international competitiveness. Even some foreign experts believe that Shanghai is home to the essence of Chinese auto parts companies and is an important window for China's auto parts industry. Nowadays, Shanghai auto parts companies not only supply the local car companies (Shanghai Volkswagen, Shanghai GM), but also domestic major vehicle companies (such as Guangzhou Honda, FAW-Volkswagen, Shenlong Fukang, Changan Ford, Tianjin Toyota, Shenyang Jinbei. And so on), many products have even entered the OEM support circle for GM, Ford and other auto giants. What is most encouraging is that a large number of competitive and high-quality spare parts products have continuously entered the market for OEMs in North America, Japan, etc. The export of Shanghai auto parts companies has continuously increased. In fact, the purchase of auto parts in the world amounts to hundreds of billions of dollars every year, and Chinese auto parts companies are beginning to emerge. More than 80% of the auto parts companies that are part of the SAIC Group are supplied by major domestic and international automotive companies. The market share of the auto parts market is over 30%. Among them, the supporting rates for Nittot, United Electronics, E-Commerce, brake system, Shanghai Shangshi, and Steam Tooth Works are as high as 60%; the parts and components companies of Xiaolan Automotive Lighting, Yanfeng Visteon, and Shenya are about 25%. Established joint ventures in Chongqing, Wuhan, Changchun, Guangzhou, etc., and achieved “production area sales”; Yanfeng Johnson, ZF, United Electronics, NTT, Shanghai KS, Jinheli, etc. produced by more than 50% of enterprises Parts enter the international market. According to statistics, in 2003, the export value of Shanghai auto parts enterprises reached 300 million U.S. dollars. Many of them are designated companies for the production of key components in the country, and they all undertake the trial production and production tasks for important auto parts. In fact, Shanghai auto parts companies have long qualified as global suppliers. Embark on the "neutralization" development road In the face of global auto parts procurement, market globalization, and product diversification in the Chinese auto parts market, Shanghai Auto Parts Company, which was once the exclusive supplier of the "Solely Shown" Shanghai Santana Car , is changing its thinking, using new strategies to develop China and the world's auto parts market, and gradually embarked on the development of supporting the "neutralization" of the road, its supporting range has been "domesticized" from the "single wood bridge" to "international "The road to development." This year, SAIC Group took component exports as a breakthrough for the Group to implement a global strategy. The first big move was to exhibit in the world’s largest automobile city, Detroit. This shows that in terms of technical content and physical quality, Shanghai auto parts have the strength to “go global”, but prices are generally 20% to 30% higher, which makes its production costs significantly higher than its foreign counterparts. Mr. Chen Rongxiang, President of Shanghai Bearing Co., Ltd., who has studied automotive parts market for many years, stated that in order to change this situation, Shanghai auto parts enterprises can take the following measures: First, large-scale production is an important way to reduce costs. For example, Shanghai Yanfeng Automobile Trim Co., Ltd. is facing the international market. It exported 1.3 million sets of US market last year and earned foreign exchange of 52 million U.S. dollars. It is expected to reach 80 million U.S. dollars this year, and it will have economies of scale. The second is that strengthening lean management can also reduce costs. Chen Rongxiang emphasized that Shanghai Yichu General Machinery Co., Ltd. implements the management model of “Everyone is a business operator”, which makes the price of automotive air-conditioning compressors 20% lower than the international purchase price. This quotation is included in Ford’s Visteon Corporation globally. Procurement system. The development of the "neutral" development of Shanghai auto parts is the result of the global strategy of "bringing in" and "going out" and the implementation of the "strategy and siege" strategy. It is precisely for this reason that Shanghai Automotive Industry Parts and Components Corporation aims to become a “zero-grade” supplier, continuously improving its core competitiveness, and thus achieving a new breakthrough in “neutralization” in the scope of its support. The "neutralized" development trend of auto parts supporting services is inevitable. This is the only way for the development of auto parts industry in China. Although Shanghai has made great progress in the "neutralization" of supporting services, it still has a long way to go to achieve true "neutralization." Perhaps only like the General Motors, Ford and other international auto giants, from the system and mechanism have the courage and courage of the "strong warrior", Shanghai auto parts industry can really embark on the "neutral" development journey.

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