Xinhua News Agency, Tokyo, January 10 (Reporter Le Shaoyan) In 2004, Japanese cars were popular in the U.S. market, which is known as the automotive kingdom, and sales have risen sharply. Experts in the Japanese auto industry believe that the economic benefits of Japanese autos are the main reason for their popularity in the US market. According to statistics, the sales volume of Japanese automobiles in the United States last year reached 4.866 million, and the market share reached 30.5%. It increased by 1.7 percentage points from the previous year. The sales volume of Ford Motor Co. and General Motors Co., the world’s largest automaker, were 3.3316 million and 4.707 million, respectively, down by 4.7% and 1% respectively from the previous year. Of the top three automakers in the United States, only Chrysler’s car sales increased by 3.4% from the previous year to 2.206 million. The market share shared by the three largest US car manufacturers fell by 1.5 percentage points from the previous year to 58.7%, and fell below 60% for the first time. People in the Japanese auto industry believe that the low energy consumption and economic benefits of Japanese cars are one of the important reasons for their hot sales in the US market. This year, the world’s oil prices have skyrocketed and gasoline prices have remained high. Energy-saving cars have once again been favored by American consumers. Secondly, Japanese automakers vigorously promoted their brand strategy and continued to launch new models that won the favor of American consumers and met the needs of different consumers, thus contributing to the continued growth of sales. The three major US car companies did not launch attractive new cars last year, which affected sales. In addition, the structure of automotive consumers in the United States market is also changing. The concept of consumption of American consumers born after the 1980s and the large number of immigrants from Central and South America has changed. They do not care whether they are American cars or Japanese cars, and they will buy them as long as the products are of good quality and price.
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