2004 may be an automobile market Ice Age After the International Auto Show in June, North and South Volkswagen jointly reduced the rankings, Shenlong Company followed suit, and the national auto market crashed down. Since then, the price cuts have not been discussed by many parties, such as collapse and collapse. Extreme rhetoric, bloody, cruel, and so on have all been exhausted, but then they ask: "How can we not get the prosperity of the auto market?" There is a theory that simply: price cut ruined the Chinese auto market! The Chinese have never bought or bought up, and once they have dropped, they have lost the buyer’s confidence. As a result, many car dealers in turn issued advertisements or news, vowed to insist that: Our car does not cut prices for three years! However, the voice did not fall and the price of the car had already dropped from the three-meter platform. It is worth mentioning that a company that does not cut its prices cannot bear the price of crazy prices, so several companies have called for a car price alliance, trying to use the power of the coalition to stop the price of cars that have fallen drastically. However, mainstream automobile companies did not intervene, although the alliance, its strength is less than the energy of the three major groups. Judging from the current and future market conditions, the alliance is quite funny. If automakers all over the world can unite, car price promotions can be a long time off. But then, can auto consumers all over the world be united? ? Then again, since there are Chinese people who buy up or do not buy such a major discovery, why not dare to reverse prices? In fairness, the exorbitant profits of cars and real estate are already the tigers who exploited the purse strings of the Chinese people. However, speaking in a hurry does not solve the problem. The prerequisite for solving the problem must be a rational analysis and judgment of the market. Judging from the current economic situation in China and even in the world, the Chinese auto market collapsed in 2004 and cannot be judged separately from the auto market. Here, bread contains the auto market factors, but there are also more factors that the auto market cannot elucidate. In the previous article, the author discussed the game-winning prices of the auto market and the buyers and sellers. This is just what the car market should be. It cannot cover all of them. So, in the months that the cold market has come to watch, has the automobile market entered an ice age? If we compare the global economic situation and China's financial trends, it is extremely likely. Under the premise that there is no strong recovery in the three major economies of North America, Europe, and Japan, the macroeconomic regulation and control prospects of China’s economy have not yet been known. The freezing of a top-level commodity such as a car at a specific time period is extremely intrinsic to its logic. . Therefore, during this period of ice age, whoever has enough energy to fight against the cold, who will thrive in the rest of their lives, who is not too cold, who will become a tragic martyr during the 2004 Ice Age. The Spring River water-cooling business prophet in China, the automotive business information is in the ascendant, but generally not clear enough, these media in the Chinese automobile industry has made great contributions to the drums and calls, however, then have to compete for the automotive industry's capital is a good boy, many not yet Can be placed in the forefront of the industry in terms of information services, theoretical discussions and value-building, lack of inspirational words, pointing to the vastness of the country's wisdom and wisdom, anti-automobile market after the evolution of steps, passive audition throughout the public view. Contrary to the media’s stance of making a comeback, automakers and automakers have been expecting and responding to actual information from their own market research since the beginning of the year. They have shifted their gears and slowed down and launched price cut mechanisms. This area is highlighted by Ford’s Fiat and GM’s three major companies, General Motors, sold more than Shanghai Volkswagen on a monthly basis. At this stage, the media’s reaction was that the major companies had started price wars and turned their back on fire. However, now that we have come back to see the price cuts in the Chinese auto industry this spring, we should admit that multinational companies observe the world economic situation and the local economic situation. The ability to grasp far exceeds the horizons of various fields in the industry and beyond. Perhaps they have more access to information, perhaps because of their extensive experience in the century's expedition. It is undeniable that the timing of their choices and the correctness of their actions are unquestionable. They seem to have generally felt that the Chinese auto market is still colder this spring. Compared with other companies, Volkswagen's decision was later. They decided to lower the price after the auto show in June. However, this cannot be considered to be less sensitive to Volkswagen's market and the unique historical position and market of Volkswagen in China. Shares, marketing concepts and so on all determine that Volkswagen must adopt a safe and consistent approach. In addition, Volkswagen has actually seized the price power of Chinese cars for more than 20 years. On the one hand, it must play a big role in the auto show. The battle must also find a very beautiful reason for the price reduction. Therefore, after the Beijing International Auto Show, Volkswagen used the news of its partners for the 2008 Beijing Olympic Games to report a price reduction to the Chinese consumers. The prices were dazzlingly implemented, and the price cuts were forced on the general public. In fairness, what is the connection between the price cuts for cars in 2004 and the 2008 Beijing Olympics? It is a partner. Sponsoring the Olympic Games is not the same as selling a price four years in advance. To find such a price cut, it is necessary to cast a beautiful brilliance on the car price reduction behavior. That is to increase the brand value with the public. The price reduction is a price reduction. It does not have to be a move before a jump, nor is it a gesture before going upstairs. What I would like to say is that multinational car dealers, starting from this year's spring, have started to fight for price cuts and wars. They are fighting more and more to defend the market against life and death. They also have the original consciousness of offensive warfare. Under the premise that the Chinese auto market has not yet fully embodied the market will, to abandon the prevailing market price power and to become a Buddha and turn the auto industry into a charity for the people, it can only be based on misjudgment. In the past 20 years, although the major auto companies in China have competed more than one another, the tacit understanding of prices is not the same. If there is no such thing as life or death, it is hard to believe that only the power of the consumer side will be enough to destroy the Chinese auto drums. With a solid price system, the will of consumers can only be reflected in the complete market conditions. Today, it can only be said that China's automobile market has entered some transitional periods, that is, from the time of consuming communist currency to the era of private currency consumption, and the market orientation of the major automobile companies in the early years has been heavily inclined toward the official and commercial markets. Auto dealers have clearly grasped this historical transformation and the boom of family cars has come one after another. Demonstrate dignity, bold atmosphere, have to recede slightly, and replaced by fashion, flow of life, and personalization. The emerging Chinese auto market suffers from the latest statistics from the Cold Chinese Automobile Industry Association. The sales and sales of the Chinese auto industry have maintained a 20% growth rate in the first 7 months, but car inventory has increased significantly. From January to July this year, China's automobile production and sales volume was 3,035,500 and 2,889,900, an increase of 23.54% and 20.57% year-on-year respectively. The sales volume was nearly 3 percentage points lower than the increase in output, and the new industrial inventory was 312,600. Among them, the production and sales volume of cars were 1.489900 and 1.335500, which were an increase of 30.21% and 27.09% year-on-year, respectively, and the number of newly-added cars was 113,400. The new automobile inventory is mainly concentrated in the top 10 auto companies. The newly added inventory is 63,501. They account for more than 80% of the national automobile production and sales volume, of which Shanghai Volkswagen and FAW-Volkswagen have more new inventory, and Shanghai GM has more than 7 months of production. It sold 27,800 vehicles and digested its previous inventory. In 2003, China's auto inventory was 52,900, of which 47,300 were sedan. The Chinese auto market has experienced such a huge wave in half a year. It can be used to refer to the use of pendulum. In an era of peace, and the economic development is still in an era of average speed, this kind of spike-like wave should be a problem in the market itself. , Before this issue was not completely understood, it was concluded that it was also misleading to public information because it was caused by the consumer's holding of money. 2003 is a sweet year in which the Chinese auto market will always be remembered by auto makers. The form of the car market, which is called blowout, is the total outburst of automobile consumption hunger and thirst that accumulated innumerable years, and the launch of China’s automobile credit business. A miracle created under the influence of the three major forces of economic models. Because it is known as a blowout, not a spring, its time is not sustainable. Blowouts should be understood as explosive, instantaneous, totally extreme forms, and abnormal. Now, the blow-out has been intermittent. From the car dealer’s carnival to the public’s peace and cold view, the high fever has returned to normal temperature and touched the pulse. The relief is still beating. After several months of price cuts, the so-called gold nine silver ten, gold nine become a brass nine, silver ten will also be a white aluminum ten it? It may also be the case. Until now, the expectations of car consumers have not been terminated. Although car prices are falling, the bad news of the car environment, oil price increases, and the tightening of car credits are enough to make the car cheaper. Offset some. Many of the remarks made by the workshop define the concept of holding the coin as consumers who worry about buying a car and lowering the price. This is actually the cause of the downturn. People are waiting for the car to buy cheaper cars. The era of end-of-profit profits in Chinese cars has already arrived. The price reduction is Imperative. From the niche consumption of cars to mass consumption, there is a convergence process. It may also be a large fissure, from large displacement, high price to small displacement, low price, in fact, many auto manufacturers have been for several years. The preparations, such as Volkswagen, General Motors, etc., have all eliminated the economical production of cars, and Fiat, Suzuki, Tianqi and other companies are waiting for the advent of the Chinese VW consumer era, but may not have anticipated the low prices of Geely and Chery. The start-up of the manufacturing machine, especially the low-price strategy of the price butcher Li Shufu, left many auto companies unprepared. Man is a kind of Tully animal. He did not force him to Liang Shan, and he never refused to relinquish his profiteering days. In fact, the day when the price reduction of automobiles will come sooner or later, the production capacity of automobiles will become larger and the information will become more and more transparent. It is only business negotiations, and car dealers understand that they will not speak. It can be seen that the price reduction is forced out, one is forced by peers and the other is forced by the market, so price reduction is absolutely not charity. In fairness, to build a perfect auto market, from the current point of view, it is still not in sight. In other words, China’s auto consumption barriers have not been completely eliminated. Local regulations that restrict low-emissions production still exist. Purchase surcharges that control auto consumption still exist. There are also cities in Shanghai that restrict the use of civilian vehicles. Before the Qing Dynasty, it was undoubtedly an obstacle to develop a healthy car market. And, if there is unpredictable administrative intervention, it will even cause harm to the auto market. The automobile industry health will be a healthier than any other automobile industry. It should be a market-led, administrative-assisted type. It covers the whole process of building a car and a car. It can be said that this is a legal automobile society. This is also a discussion of the basic principles of the current automobile industry and the market. In comparison, many existing automotive market problems are chaos under the health topic. In fact, the automobile industry is a very mature industry. It has been a century since this aspect has been adopted in automobile countries. However, there are too many human factors in the automobile society that has been initialized in China. Not only does it have a monopolistic repression in the late stage of the planned economy. In China’s car manufacturing industry, those access mechanisms still need to be re-examined. In particular, human intervention and restrictions on the use of vehicles in many local laws and regulations have led to congenitally deficient development of economic vehicles and divergence with the world’s automobile trends. This is already forcing the executive side to Must be considered. Well, industrial health does not mean that the government must consider carefully the direct interests of manufacturers. It is more necessary to proceed from the maintenance of consumer interests to regulate the automobile industry. This is a process that must be transposed from planned economy to market economy. thinking. Needless to say, the past laws and regulations and management models have too many benefits for car dealers. In that era, the interests of auto companies were elevated to national interests. In fact, national interests are the interests of everyone. Therefore, it is now necessary to safeguard the interests of everyone, both automotive and automotive consumers, the other is energy consumption and environmental protection, so as to be able to build a healthy industry. Under the current technological conditions and global cooperation, the government has no reason to worry about making no cars, or failing to make good cars. Companies such as Geely, Chery and Hafei have already passed several large state-owned auto companies in several years. Ten years away. The government and society as a whole should consider how the automobile industry will move toward a healthy industry in China. One is the automobile market that is not a blowout nor an ice age. It is equivalent to the developed countries in the world. It is the economy of the car, the safety of vehicles, the convenience of vehicles, and the environmental protection Energy-saving industry and society. As China moves toward an automobile society, the interests of many parties must all be equalized, but the important thing is to move toward the future value orientation of the car. Looking back in the past also includes the present, the joke that cars are beautiful should end and move toward energy conservation, environmental protection, and safety. Development is the right way.
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