On the first day after the National Day holiday, Audi, the home-made luxury car known for its "strong price," announced that it had sales of RMB 65,000, up to a maximum of RMB 65,000. BMW's Sichuan agent Sichuan Dajin announced that the BMW series models will be sold for profit, including the show car. It is sold at a maximum of 20% off. With the introduction of Tianqi, Mercedes-Benz, Cadillac's domestic, has always been a quiet high-end cars joined the ranks of the price war, but also declared the final price position of domestic cars "lost". Audi ignited the war Audi was the earliest domestically produced premium sedan. Before BMW arrived, it had led the drama of the Chinese luxury car market, occupying 66% of the market. Now, Audi has finally struggled with the downturn in the auto market and lifted the first round of price cuts for domestic luxury cars. FAW-Volkswagen announced on the evening of the 7th that its domestic Audi all-line products had started from October 1st and carried out a "preliminary trial and buy" promotion campaign. According to different Audi models, the profit sharing ranged from 20,000 yuan to 65,000 yuan. Up to 15%. In the high-end car market, manufacturers officially announced a full range of price cuts, this is the first time. The relevant person of FAW-Volkswagen Market Department acknowledged that the sales volume of the domestic luxury car market dropped by nearly 20% in the first 9 months. “This year, due to a variety of factors, the growth rate of car sales in the domestic market has sharply declined, while the domestic high-end car market with a steady growth of more than 300,000 yuan has seen a certain degree of contraction. The sales from January to September are lower than last year. It was down by 19% during the same period.†BMW is actively fighting against “We will also start a large-scale promotional campaign from tomorrow onwards. Exhibitions will be sold at a minimum of 20% off.†On the second day after the announcement of the price reduction by Audi, BMW Sichuan agent Sichuan Dajin officially announced this news. "BMW show car" even reached the maximum profit of 14 million, while the new car also has a few tens of millions of room for profit. This is the first publicly announced price adjustment by BMW since the car price war. The person in charge of Zhongda Dajin emphasized to reporters that BMW’s sales promotion in Sichuan is only a dealer’s behavior. At the same time, it emphasized that the biggest profits are the show cars and test drive, and some cars have been opened for thousands of kilometers. Discounted sales, the discount rate of 8 to 8.5 fold. However, he admitted that the domestic BMW 530 blue and black models began to sell for 30,000 yuan, and other models also began to have different degrees of concessions. Zhongda Dajin said they did not receive any information about BMW's price cuts. Our reporter Zhang Guohong Zhong Kun news background This year's automobile price cut storm began with low-end models, marking the entire auto market with the price reduction of Sonata in March. The mini-cars Charlie, Flyer, and Alto, which had already lost profits, continued to cut prices. Vios, Fiat, Excelle, Optimus, Citroën and others in the economical car have joined in the bloody battle. The mid-range cars in Regal, Corolla, Passat, Mondeo, and even Guangzhou Honda, which can only increase the price, is also forced into the water. From the industry point of view, the general price adjustment across the board, in mid-June, North and South Volkswagen jointly reduced prices, Dongfeng Citroen emergency follow-up, the industry entered the ranks of price cuts, the industry cried the auto market overall lower. In particular, the joint efforts of North and South China public to cut prices have been referred to by the industry as "turning points." But in all this, only the domestic high-end cars are above and beyond, and the lines do not move. Mercedes-Benz will soon be made domestically, and Cadillac prices will surface. These two latecomers will move to the front desk. Will the increase in output lead to a significant year-on-year increase in sales? This is somewhat overshadowed by the existing domestic high-end cars. Luxury cars can no longer stand idly by the price. Our reporter Zhang Guohong Zhong Kun
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