Shanghai's general radiation surface is the widest and most powerful official drop, which can be said to hit the lifeline of the car market. When price cuts will become a "new normal", how to deal with car companies has become an urgent issue.
The recent wave of price cuts is reminiscent of the enthusiasm of 2004 and 2007. The car market at that time could be called "hot", and the accompanying is also "you drop, I am on the scene", and I have to write a few weeks around each week. The topic of price cuts, the price cuts at the time, consumers also bought.
This year's "down" is even more chilly. What is even more frightening is that consumers are not buying. In the past April, the six major passenger car companies all announced official declines, but the market terminal data did not improve, and continued to decline. When micro-growth becomes a "new normal" and price cuts will become a "new normal", what should auto companies do?
First, use the official price adjustment to rationalize the relationship with the dealer. Since the beginning of last year, the dealers of various brands have turned their backs, simply saying that the dealers who have had a bad time have counterattacked the self-defense war. The product price has been adjusted to help dealers clear inventory and establish a healthy and good dealer system. Secondly, rationalize the product system. For example, the "generational models of the same generation" that appeared in the period of high growth should also stop. Chinese consumers are no longer so fooled, thinking that the era of "classic models" can be sold in the old days. The most important thing is the old-fashioned "to practice internal strength", to take the true ability to take "consumer's needs" seriously, and not just to "create for China" as a blind man. In the overall downturn of the auto market, the rapid growth of Chinese brand SUV is the best evidence. At this time, whether the multinational giants can also come up with some sincerity to develop some models specially developed for China. If you just change the appearance and simply cut the price, it is estimated that it is difficult to survive this winter.
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