Zhengzhou Bus Market Structure Stable

The pattern of “one pass and three dragons” in the passenger car market has been relatively stable. As the headquarters of Yutong Bus, what characteristics does the Zhengzhou Bus Market have? The reporter conducted a visit.

Overall relatively stable

On the streets of Zhengzhou, Yutong’s vehicles, buses, passenger cars, and coaches can be seen everywhere... In contrast, other brands of buses are few.

“We have a small share of the Henan market. From the last month’s report, Yutong accounted for more than 90% of the total, and Jinlong Department (Xiamen Golden Dragon, Xiamen Golden Brigade, Suzhou Jinlong) did not add up to more than 9 %.” Han Zuoyou, manager of Xiamen Kinglong Wagon Co., Ltd. Henan Office, told reporters.

For the passenger car market this year, Han Zuoyou said: “The performance of the commercial vehicle market in the country this year is not good. We are no exception here. The decline in sales volume is certain. However, this market in Henan is somewhat special. Yutong is a local enterprise in Zhengzhou, and its market share Therefore, Henan is a relatively stable market with no significant changes. Last year, our sales amounted to about 80 million yuan, and this year it was 70 million yuan, which has declined, but it is not large.”

Passenger vehicles are the main sales force

Henan is a province with a large population and a labor-exporting province with a large population flow. The passenger car market is also dominated by passenger vehicles. “In Henan, the sales of passenger cars are mainly passenger cars with running routes. Passenger vehicles account for 80%~85% of the total bus market in Henan. Followed by coaches, the number of shuttle buses is relatively small. From the vehicle type, the number of seats is 50. The above vehicles are more popular with the market, said Han Zuoyou.

It is difficult to imagine how to develop the market in the Yutong base camp in Zhengzhou. “Our share is small, and the market segments that we can enter into are also limited. Our sales are mainly concentrated on buses with more seats and more than a dozen minibuses. Companies that run long distances across provinces will use some Our car, there is a small car like Koster sells better. The Chinese bus market running within the provincial area line is difficult to squeeze in." Han Zuoyou said.

Increased risk of installment payments

In the case of unsatisfactory performance in the market as a whole, payment methods are increasingly diversified to increase sales. "The passenger transport market is mainly based on credit sales, and passenger transport companies can only take 10% of the down payment to take the car away. The rest of the money is repaid on a monthly basis in a certain amount, and there is no margin or interest. This approach has not only limited profits. In addition, it faces the risk of malicious debts owed by customers.” Li Ming, manager of Xiamen Jinlv Zhengzhou Xinhe Automobile Sales Co., Ltd., told reporters.

Han Zuoyou also said: “In the past, the down payment for passenger car sales was 40%, and the remaining 60% was paid in installments. Now, to solve the problem of shortage of funds for customers, the down payment is at least 10%. The risk of phased risks is large, and we are also trying our best. Control the proportion of stages."

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