Brazil's feed additive investment potential

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China Drying Newsletter Influenced by various factors such as export growth, increase in feed consumption, raw material prices, and EU food regulatory policies, the Brazilian meat product market continued to develop steadily, which in turn drove a rapid increase in demand for feed and additives. U.S. growth consulting firm Frost & Sullivan believes that Brazil's feed additive market will maintain its growth trend in the coming years, and its investment potential will be greater.

Feed additives are chemical ingredients designed to improve the safety and quality of animal food. The main categories include vitamins, amino acids, enzymes, mycotoxins, probiotics and probiotics. During the past 10 years, the production and consumption of meat products such as Brazilian poultry and pork have experienced steady growth, with an average annual growth rate of up to 8%. At present, the feed additive market in Brazil is in a growth phase. In 2011, the market size based on total sales revenue reached 1.88 billion U.S. dollars, an increase of 3.7% from the previous year, and the total market volume reached 252,800 tons. Among them, amino acids and vitamins accounted for the largest share of the market, with sales revenue accounting for 53.0% and 41.2%, respectively, and these two segments of the market tend to grow steadily. The market share of biochemical enzymes, mycotoxin adsorbents, probiotics and probiotics accounted for 3.0%, 2.7% and 0.1%, respectively. These three market segments are in a growing stage.

With the rapid development of the Brazilian economy, the disposable income of the residents has increased. The consumption of meat products has increased in the middle-income group and the low-income group. The demand for meat products such as poultry and pork is expected to boost the growth of the animal feed industry, and the production of animal feed will drive the demand for feed additives, so it is foreseeable that the feed additive market will achieve sustained and steady growth in the future. It is estimated that by 2018, the market size can reach 2.38 billion U.S. dollars. This growth is mainly driven by high consumption of meat products and high exports.

Frost & Sullivan pointed out that although the feed additive market in Brazil is in short supply, investment in low-cost products remains a huge risk. As the competition among suppliers such as Asia is becoming increasingly fierce, feed and feed additive prices have continued to fall, and weaker competitors will be eliminated.

Now, reducing costs has become a top priority for feed additive companies. On the one hand, raw material price growth is inevitable. On the other hand, consumers and farmers tend to favor affordable products. However, low-cost and low-cost additives are not conducive to long-term market competition. The long-term strategy is to increase scientific and technological inputs to ensure the effectiveness and high quality of products.

The first group of feed additive market in Brazil is a large multinational company. The main market competitors include DSM, BASF, Ajinomoto, Adisseo and Evonik Degussa. The five companies accounted for 64.4% of the market. Among them, Ajinomoto has a leading position in the amino acid market, and the biochemical enzyme market is dominated by BASF. Vitamins DSM, BASF and Adisseo dominate. The second group is an Asian manufacturer and the third group is a local small-scale production distributor in Brazil.

Frost & Sullivan analysis pointed out that in the future, Brazil's feed additive market will continue to maintain a good development trend. The main development trends include: First, the continuous growth of the feed additive market is based on the growth of animal husbandry and feed industries. These two industries in the future The growth will continue to promote the growth of the Brazilian feed additive market. The second is that the market demand for amino acids is not saturated. If new strategies such as price integration, quality, and consumer support are adopted, newly added market participants will occupy a market position. The third is that mycotoxin adsorbent and prebiotic products have great growth prospects. Although the current sales and sales of these additive products are limited, their use and importance will be recognized by the market in the future.

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