On July 19, 2013, Yuchaimar Petroleum Lubricant Company Marketing Conference was held at Wharton International Hotel in Nanning. The theme of this marketing conference is "Leveraging Cooperation and Win-Win". Chairman Yu Ping of Yuchai Group Co., Ltd. and Amir Hamzah Azizam, Chief Executive Officer of PetroChina Lubricants International, attended the conference. Attending the conference were representatives from more than 20 subsidiaries of Yuchai Group, representatives of the sales system of the joint-stock company, the representative of the ship's power system, the director of the overseas office, representatives of Yuchai service stations, and employees of Yuchai Petroleum Lubricant Company. More people.
Ma Petroleum Group was established in 1974. After nearly 40 years of development, Ma Petroleum Group has developed into an oil and gas group with operations in 63 countries around the world.
The single product has always been the bottleneck in the development of Yuchai's lubricants. Prior to this, Yuchai Group and Mamar Petroleum Group jointly forged a strategic cooperation agreement to jointly establish Yuchai Petroleum Lubricant Co., Ltd. to achieve complementary resources and technical advantages. Improve product research and development capabilities and improve the product chain. At present, Yuchai Petroleum Lubricant Company has formed a distribution pattern of “Four Regions, Three Bases and Five Companiesâ€, relying on the Yuchai Engineering Research Institute, the Institute of Friction and Lubrication, and the Yuchai Engine's simultaneous R&D experiments to realize the integration of engine oil.
At the meeting, Yuchai Group stated that it will fully support the sales and research and development of Yuchai Petroleum Lubricant Co., Ltd., and put forward specific synergistic sales and development requirements for subordinate subsidiaries, offices, and service stations. Li Qibang, general manager of Yuchai Petroleum Lubricant Co., Ltd., also proposed that Yuchai Petroleum Lubricant Company should not exceed 20% growth target every year.
Junping put forward specific requirements in terms of management of the joint venture company, product sales research and development and other aspects. He said that the cooperation between Yuchai Group and Ma Petroleum Group is a sign of Yuchai’s internationalization. As a local state-owned enterprise, Yuchai’s management team has certain limitations in its knowledge and lacks an international perspective. As an internationally-oriented large company, Petrochina Group has an open and inclusive culture. Its level of research and development capabilities, marketing planning and other aspects are far higher than Yuchai Lubricant Company. The cooperation between the two parties will inevitably increase the competitiveness of Yuchai's lubricants.
Yuping hopes that Yuchai Petroleum Lubricating Oil Company will formulate its development plan for the next 3-5 years as soon as possible; take the initiative to connect with Yuchai's subsidiaries, offices, and service stations; do a good job of planning and research and development; strive to build influence in China. Competitive and well-known brands, establish a global sales network.
Yu Ping also requested Yuchai Petroleum Lubricant Company to establish a new business order and management system and jointly explore the
Set up a new operating system to adapt to the development of Sino-foreign joint ventures. The management team of PetroChina Lubricant Company must have an international perspective. The functional departments of the group companies should take control of the management and control, and seek management and control methods that are more conducive to the development of Yuchai Petroleum Lubricating Oil Company.
Liquid Filling Packaging Line,Liquid Filling Line,Liquid Packaging Line,Used Liquid Filling Line
Jiangsu Hanmo Tecchnology Ltd,.Co , https://www.hanmotecho.com