From 2004 Hong Kong Stock Exchange listed on the main board to 2006 acquisition of the Delong Department of the leading company Torch Tor, from 2011 to swallow the global yacht manufacturer Ferretti to share in 2012 the German forklift giant KION Group, Weichai Holdings Group Co., Ltd. ( The “Weichai Group†refers to each capital operation that can cause the market to pay close attention. “The pace of development of Weichai is amazing, and the transformation of enterprises is worth the deep thinking of the state-owned enterprises.†In the “State-owned Enterprise for Transformation and Upgrading†Weifang Standing, Li Qingyi, director of the Corporate Propaganda Department of the Shandong Provincial Party Committee Propaganda Department, sighed after visiting the company.
Domestic layout shuffle heavy card market
On May 15, at the Weichai Group Product Display Center, reporter Min Zhongming kept pressing the shutter of the SLR camera in his hands. It was filled with a metallic dark blue diesel engine, a full body of new energy buses and heavy trucks , and smooth milky white lines. Luxury yachts, each product gave the young reporter a strong shooting desire. “In the state-owned industrial enterprises in Shandong, Weichai’s showroom is very high, I think this is also a manifestation of the strength of the company.†Xu Tianyu, deputy secretary-general of the Chinese Enterprise Research Institute, told reporters.
Talking about transformation and upgrading, Xu Hong, party secretary of Weichai Group, told reporters that Weichai Group will achieve “from land-based power to all-round power, from general technology to core technology, from investment to investment and consumption, and from domestic development. The five major transformations from global manufacturing to manufacturing from manufacturing to manufacturing have been achieved in recent years. “Weichai used to rely on heavy-duty engine production in the past, but through the development of more than a decade, we have formed a diversified layout of the four business segments of assembly power, complete vehicle, luxury yachts, and key components. Currently, the group’s heavy-duty engines The market share of heavy-duty gearboxes and luxury yachts is the largest in the world, and the heavy-duty truck market has also ranked fifth in the country, said Xu Hong.
Detailed operation of Weichai Capital, as early as in 2006, it made a big purchase of the Torch, the leading company of the Delong Department, and successfully cut into the vehicle assembly field of automobile manufacturing terminal. In the control of domestic heavy-duty engine market while shuffling heavy truck industry.
Afterwards, Weichai took over the acquisition of Yaxing bus to form the Yangtze River Delta market and extended its industrial chain to passenger vehicles and special vehicles. For the development of Yaxing passenger vehicles, Xu Hong told reporters that it will mainly target the new energy bus market in the future. It will give priority to mixed traffic and public transport priority. By 2020, it will achieve the top three bus market share.
Overseas expansion propped up the "five major plates"
If Weichai Group was the first to lay out the domestic industrial market in the first 10 years of the 21st century, the second decade would be the key to its international development. Looking at the international market layout of Weichai Group, the reporter noticed that it has a Ferretti yacht R&D and production base in Italy, a Kaiou forklift and Linde hydraulic R&D production base in Germany, and a Boduan engine R&D production base in France. Operating centers in the United States and Singapore, and overseas engine production bases in India.
"Shandongese people know Weifang's radish is famous. The Chinese know that Weifang's kites are famous. In Hong Kong and even Europe and the United States, Weichai is definitely one of Weifang's 'international landmarks'." Xu Hong said, pointing a finger to the distance The “weichai†logo, “we-ichai†is a new sign of the Weichai Group launched in April this year. With the cooperation of Weichai Group and Ferrari, it appears in Ferrari racing and rider equipment. It seems to Chairman Tan Xuguang that The new logo adopts the abbreviation of Pinyin, which concisely expresses the confidence and sincerity of Weichai to integrate into the international market.
Xu Hong, an international developer, stated that in the future, Weichai will build an after-market service sector based on the above four business segments to form a guarantee for internationalization. He told reporters, "Because there is no after-sales service, the case of China's motorcycles losing market in South Asia deserves vigilance. Weichai wants to be internationalized. The most basic thing is that we have problems with products that we can maintain in a timely manner, from manufacturing companies to services. The transformation of manufacturing companies is one of the focuses of Weichai's transformation."
“The transformation and upgrading is not empty talk. Before 1998, we had difficulties in picking firewood, and there was a massive outflow of researchers and technicians. If there were no multiple transitions in the 21st century that were likely to be submerged in the torrents of the market, Weichai could increase revenue from 1999. The 800 million yuan jumped to 104 billion yuan in 2013. It has become a global industrial company. It is inseparable from technological R&D and capital operation. It can be said that technological innovation is the pinnacle of enterprises and capital operation will be transformed into scientific research. To open up all aspects of the market, the international R&D center and production base will provide Weifang with new opportunities for development, said Xu Hong.
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