Quality Creates Value: The Quality of Dongfeng Cummins
Every year at 3.15, some companies are exposed for quality problems. Today, with the rapid development of China's economy, these companies are focused on pursuing short-term interests and ignoring quality, which not only harms users, but also ultimately destroys their own long-term path to success. In the automotive industry, quality is almost the only core factor that supports user trust and brand value. The improvement of quality will bring about the enhancement of brand and corporate value, and it is also the most essential way for companies to serve the public.
As the world's largest independent engine brand Cummins's joint venture in China, Dongfeng Cummins Engine Company has its own understanding of quality : First, quality is the foundation of Dongfeng Cummins' corporate tenet. Cummins' corporate vision is to 'build a better life with Cummins' power.' Without the guarantee of quality, this ambitious goal cannot be discussed. Second, quality is the work standard of Dongfeng Cummins. With high quality work, high-quality products are just a matter of course. Therefore, Dongfeng Cummins not only emphasizes quality in the production line and the product itself, but also permeates quality consciousness into all aspects of daily work.
Fully loaded logistics vehicle in transit
Many truck drivers have a friendly name for the Dongfeng Cummins Engine. They are related to the well-to-do life, not only because of the homonym of the name, but also because of their excellent reliability and power. Sex. Different drivers may have different opinions on the aircraft, but their highly reliable evaluation is highly consistent. Truck drivers are most afraid of engine failure, maintenance is time consuming and labor hours are also delayed. The initial design concept of "Conservation Machine" adopts a better engineering framework with a higher degree of modularity. The number of parts is 20% less than that of other brands. The weight is also lighter at the same power, and the number of parts is even smaller. Less wear and failure rates are greatly reduced. At the same time, any new product of "Concord", from R&D to final assembly of the vehicle, has experienced test time far beyond the industry average, and has chosen extreme environments such as extreme cold, heat, desert, and plateau for adaptability. Test, according to the test situation to further debug the product, so that it can keep up with a variety of work environments. North to Mohe in Heilongjiang, south to Hainan Island, China's extreme weather conditions, Dongfeng Cummins has stood the test. At the same time, the globalization of sales and application areas, the accumulation of engine technology for many years, has also made "Consumer" more adaptable in the face of different application environments, and adaptability is also the most essential factor of engine quality.
People usually think that the product goes from the assembly line to the quality inspection station. As long as the quality inspection is qualified, it means that the quality has passed. With the increasingly fierce competition in the industry, only the pursuit of product "factory acceptance rate" can not fully meet the needs of users. In particular, in the engine industry, after the products have passed the quality inspection, they must also be assembled at the vehicle manufacturer. The adaptability and matching of the vehicle assembly is also an important indicator of product quality inspection. Dongfeng Cummins believes that the object of quality concern should move forward. When it comes to products, it is the engine's requirements for quality, and it should go from pursuing the qualified rate of the products to the customer's quality (ie OEM RPM) indicators. OEM RPM refers to the defect value of the product at the vehicle (main plant) user, such as the nut is not tightened, the air cushion is not tightly sealed, and so on. Pay attention to the performance of the engine at the user's office and improve the defects that do not meet the needs of users. This is the weight of Dongfeng Cummins' product quality assurance over the years. It is understood that the average OEM RPM of Dongfeng Cummins has reached 2813, that is, only 0..2813% of the defect rate is not recognized by customers and is far below the industry average.
Dongfeng Cummins production staff in field work
In October 2010, Dongfeng Cummins held a one-million-km non-renovated driver's award event. Several award-winning drivers demonstrated to the audience the status of truck engines running millions of kilometers. The well-maintained and stringent quality standards have created many stories of “super enginesâ€. These stories were handed down to the truck drivers and truly reflected the power of “Togetherness is selflessâ€.
Behind any high quality product is high quality work. Quality awareness is not only in Dongfeng Cummins's production line and quality inspection room, but also in the heart of every office and employee. Into the production area of ​​Dongfeng Cummins, the clean and bright production line, there is no slogan and slogan that people usually see, but the production process and process standards expressed by symbols and diagrams—improvements borrowed from Japanese auto companies and Visualization work methods and analysis tools such as Six Sigma in Europe and America. These soft management methodologies, together with standards and product standards, form the core of Dongfeng Cummins' quality support. Six Sigma management tools are not only used for production and business work, but have even been introduced into the management of Dongfeng Cummins Community Public Welfare projects, which has greatly improved the efficiency of community public welfare projects.
It is not only propaganda, but also long-lasting and meticulous systematic work that allows quality consciousness to enter employees' hearts. This is how Dongfeng Cummins conducts targeted training, contests and appraisal activities for its employees every year, not only to Dongfeng Cummins, but also to its employees. The employees receive various professional skills training. Service engineers' service engineers also have the opportunity to go to Dongfeng Cummins headquarters for training and certification, and then bring high-quality work habits to the service line to let millions of driver users come into contact with them. We feel that Dongfeng Cummins not only has excellent product quality, but also has excellent service quality. Pre-spare parts, service station image, special layout and configuration of service stations for specific models and application markets are the embodiment of Dongfeng Cummins' pursuit of service quality. The continuous high standards of service quality have enabled Dongfeng Cummins to gradually improve its services from standardization and process to “branding†and “humanization†and form the core of its brand of “Expert Services, Run the Worldâ€.
In fact, in today's increasingly important user experience, quality has long been more than just a hardware concept, but a process of user-satisfaction-based process improvement. Dongfeng Cummins has always been a leader in terms of customer satisfaction as the core, product quality as the basis, and quality of work as the all-round quality concept, which has always maintained its leading position in the increasingly fierce market competition.
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