LED lighting companies must have a sense of urgency

Song Taizu said: There is no need to say more, Jiangnan is guilty, but the world is one, the side of the couch is tolerant of others to sleep. At that time, it was Song Taizu who had destroyed the Li Wei dynasty with a poem. This may be politics, and it is also a rule, a natural law for the survival of the fittest, the weak meat, we usually call the law of the jungle. This kind of law is so large that it is between the state power and the individual, and it can be said that there is nowhere.


We take the LED industry as a matter of fact. In the first decade of the 21st century, China's LED industry developed rapidly. With the government's promotion and support for the LED energy-saving business, it was followed by blind investment and exaggeration. Wind-based production, coupled with the help of foreign companies, the LED industry in China can be described as a storm. Every enterprise wants to be bigger and stronger. Many regions have called for the establishment of the world's largest optoelectronic industrial park. Of course, these are not surprising in the era when Shenma is a cloud. It can only be a smile in the industry.
At present, there are more than 80 enterprises producing low-end and medium-end chips in China. The middle and low-end packaging enterprises are mainly distributed in the Yangtze River Delta and the Pearl River Delta. The production capacity is among the highest in the world. The downstream terminal applications are huge. According to statistics, Shenzhen packaging and application There are more than 3,000 enterprises, large and small, and different. We will boldly make a cruel prediction. In the future, when the LED industry is gradually maturing, these blindly put into production, the enterprises that rush to the top will have a large number of enterprises in the market, and the big waves will be the king. . But also know how to smash the oriole. Some foreign companies will watch the fire from the other side. When the time is ripe, they will not hesitate to expose their wolves. Therefore, domestic enterprises must have a sense of urgency when competing for the market.
First, do not make wedding dress for others, striving for independent brand manufacturing is an industrial chain, including product design, raw material procurement, warehousing and transportation, order processing, manufacturing, wholesale operations and terminal retail. In the entire global division of labor industry chain, China lacks core technology, lacks its own brand, lacks its own marketing channels and service management system, and often can only make wedding dresses for others. Foreign-invested enterprises are the main source of China's trade surplus and the main beneficiary of the trade surplus. They use China's cheap labor and other production factors to engage in processing trade and obtain most of the profits. Professor Lang Xianping once analyzed the manufacturing industry in China. China has always been in the middle and lower reaches of the industrial chain, the lowest-end link, and the least profitable, most wasteful labor and resources.
And the fact is true, the LED industry is still the same, we are mainly concentrated in the low-end part of the package, and the real 70 profit is still earned by foreign companies, because they hold the core technology, it is in the majority of the 20% of the packaging field It is still earned by some foreign companies in the form of OEM, such as Corey, Nichia and other famous foreign companies. Therefore, although China is a big packaged country, the profits earned from it are simply poor. Of course, this has a lot to do with our lack of core technology and independent independent brands. In addition, foreign companies are taking advantage of the OEM to gain greater benefits.
According to a survey conducted by Shanghai Customs, after the HP notebooks produced in China were exported to the United States, the market price was about US$1,000, of which US companies made a profit of US$169.6 in sales and Chinese companies received US$30.3. According to statistics from relevant parties, from clothing to steel to today's OEM LED products, China produces US$100 million worth of manufacturing per hour to the world. However, most of these products are OEM, which is at the lowest end of the international industrial chain. China can only earn a little processing fee. Low-end manufacturing companies that OEM and OEM produce have no pricing power and no profit distribution rights.
With the global LED lighting market gradually becoming more and more cheerful, foreign giant lighting is making a fuss. Like Osram, Philips has two giants to lay out the lighting market as early as 2000. While occupying the European and American markets, they will definitely rely on their own capital advantages and market. Advantages, brand advantages and other acquisitions, mergers and acquisitions, mergers, OEMs, etc., occupying the Asian market, of course, including the Chinese market, is it now possible to see their products in the domestic market? What is more serious is that we do not master the core technology of the LED industry. They rely on patent lawsuits to eat many domestic enterprises.
Some people may say that mergers and acquisitions are good things, at least not to worry about not having core technology, or to easily pass the patent minefield, but is this really the case? China's auto industry has been open for nearly 30 years, but we regret to see that the cooperation in the past 30 years has not been exchanged for core technology. M&A has become a dangerous after the car companies have painstakingly thought, although there have been cases of overseas mergers and acquisitions in recent years. But whether it is successful or not, it still needs time and market testing, not to mention, the risk of mergers and acquisitions in the automotive industry is far greater than the general rule of 70. In 2011, China's low-end domestically produced vehicles reached 18.42 million units, with a growth rate of 0.8, the lowest in 13 years, and an inventory record of 4 million units, but imported 1.04 million units in 2011, an increase of 28. These should be the rise of China. The blindly developing LED companies have inspired.
Our LED companies must adapt to the environment, assess the situation, seize opportunities, create brands, pursue excellence, have an international perspective, and must not only focus on the domestic market or a certain jurisdiction. More attention should be paid to the development of core technologies and the way to take the brand. Wei Yanliang, Assistant Director of the Intellectual Property Development Research Center of the State Intellectual Property Office, said: The National Innovation Strategy has established enterprises as the mainstay of innovation. This is an improvement, but unlike foreign countries, most of China’s patent applications and development patents are poor and small. Enterprises, monopoly state-owned enterprises have no incentive to innovate, and the main purpose of small enterprises to apply for patents is not really for innovation, but to create obstacles for opponents in the low-end competition.
The author thinks that this analysis is in place. Applying for a patent is a good thing to protect itself, but our small business can't just apply for a patent as a weapon to restrict the development of other companies, so that it has wrapped up its own feet and caught others. Legs. No one can develop, and the author disapproves of this kind of closed-door development. This result will surely go to ruin when foreign companies attack. The lack of independent brands has a lot to do with the lack of well-known multinational companies in China. There is no LED company in China that can have a place in the international market. For many companies, creating a self-owned brand and actively participating in international competition is a difficult process. We can't just satisfy the world's manufacturing plants, have no right to dismissal, and strive to change this model. We should shift from the low-end of international division of labor to the middle and high-end, from accepting established rules to more active participation in the formulation of rules, from quantitative expansion to qualitative improvement.
Second, be careful to make the Wannian ship, the alliance is also the wisdom economist Zhong Pengrong's "Puppy Economy has Advantages" article is also a good illustration, when you are not strong enough to fight against the big guys, it is wise and intelligent to adopt alliances. Lift. In the article, he first cites scenes that often appear on the African savannah: a few wolf dogs, one responsible for harassment, one responsible for catching, one responsible for fluttering, and actually eating a big zebra. Then he concluded: The secret of eating a big zebra for three puppies is clear division of labor and close cooperation. It is precisely because everyone has a clear division of labor, and each has its own role and never wavered, it has produced the advantage of division of labor and produced the energy of cooperation. In economic work, many economic activities are also carried out in this way of division of labor. The Wenzhou model is this way.
Warm boiled frogs, long line fishing big fish, water release and fish farming are some of the usual tricks of foreign giants. They will let you develop first, let you grow, and then eat up when you grow up. Let's talk about Microsoft. From the end of the 20th century to the present, Microsoft has been letting the development of pirated software in the Chinese market. As a result, China’s own software development companies have no viability except for anti-virus. China’s software technology cannot develop because Chinese people With piracy, the genuine copyright developed has no sales, leading to the death of software development companies. Now Microsoft is starting to crack down on China's piracy system, such as the Tomato Garden incident a few years ago was seen as a milestone in the fight against piracy. Since then, two important updates to the Windows Genuine Advantage Program Notice and the Office Genuine Value Added Program Notice have been launched in China. If the user can't pass the verification, the Office user software will be permanently added with visual markup, and the Windows XP user's desktop background will be blacked every hour. Therefore, some software companies in China will not survive.
The LED market is also the beginning of the wind. Many multinational giants with olfactory enthusiasm have fought and rushed to the LED market. Industry insiders pointed out that the global LED and lighting market giants are turning their research and development and market focus to the LED lighting market. Eight of the world's top ten LED giants have been established in China. The production base is to tightly control the upstream LED chip market (light source market) of the LED lighting industry, in order to change the format of the lighting manufacturer's market share in China's traditional lighting is difficult to exceed one. For example, Philips acquired Guanjie from 2006 and expanded its electronic communication business in China. In July 2011, it acquired Pentium Electric. The acquisition reflects Philips' commitment to build another market in China. Philips will understand the Chinese market. Expand its opportunities in other markets in China.
On April 2, 2007, Cree announced the completion of the acquisition of Huagang Optoelectronics Parts Co., Ltd., which has a share of Cree's approximately 9 shares and became Cree's single largest shareholder. This strategic merger involves the three major business areas of the Huagang Group, including the LED Packaging Division, the Module Division, and the Display Devices Division. Through this acquisition, Cree has a complete industrial chain from epitaxial wafers, chips to packaging, changing the single marketing model of chips sold in the past. Providing Cree with a low-cost manufacturing platform that complements Cree's investment in LED chip technology, intellectual property and marketing is a strategic step for Cree's entry into the semiconductor lighting market. In August 2011, Cree announced the acquisition of lighting lighting manufacturer RuudLightingIncorporated for 583 million US dollars in cash and shares. Combining two highly complementary led innovators, the acquisition enabled Cree to expand its leadership and increase the efficiency of LED lighting. use.
The shopping mall is a war without smoke. The Chinese market is always a tempting cake. Under the impetus of economic globalization, under the protection of the ace of the WTO, anyone can enter the Chinese market and eat domestically. Enterprises, such as Nanfu Battery, occupy most of the domestic market. When foreign battery companies want to enter the Chinese market and earn Chinese money, but because our consumers are used to Nanfu batteries, foreign batteries are difficult to When the domestic market grabs the market, the foreign battery can't be sold. At this time, foreign investors will buy their own brand to eliminate their competitors through the acquisition of Nanfu, so that whether it is Nanfu battery or foreign battery brand, it is obtained in China. The profits are all obtained by foreign investors. Of course, the government can get taxes. Then China will not have its own battery brand. Then foreign companies will gradually reduce the output of Nanfu, and let a lot of their own flesh and blood appear on the market. The battery) Then Nanfu will slowly disappear from the market. For the LED industry, which has developed rapidly in China but has an extremely fast pace. Don't focus on the market, and do more work on the research and development of core technologies, the improvement of product quality, and the promotion of corporate brands. It is also a strategy to resist alliances with foreign companies.
In this regard, Taiwanese companies have done a better job. On September 28, 2006, Jingyuan Optoelectronics, Yuansheng Optoelectronics and Lianyong Optoelectronics announced the merger, and Jingdian was the surviving company. With the advantage of the Group, Xinjing Electric will expand its production capacity and become the world's largest red LED factory and the fourth largest blue LED factory. The biggest significance of this merger is that for the first time in Taiwan, there is a world-class LED upstream epitaxial wafer and chip company. In the future, strategic alliances and cross-licensing with international companies will be more advantageous. On March 28, 2007, Yanfu Technology and Zhoulei Technology announced that they will merge one share to 1.7 shares. The merged company is the company. This merger is considered by the industry to be a small and medium-sized LED manufacturer. The code of the strong

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