This year is the key year for the global incandescent lamp ban campaign to enter the batch. The LED lighting market demand is gradually increasing, and the domestic LED packaging market is growing rapidly. This has made the LED glue industry a hot spot. Bringing up LED glue, perhaps the most familiar in the industry is Dow Corning, Shin-Etsu, Hitachi, Toshiba and other international brands. However, in recent years, more and more domestic enterprises have gradually become familiar with them. Zhengzhou Zhongyuan Applied Technology Research and Development Co., Ltd. (hereinafter referred to as Zhengzhou Zhongyuan Application) is one of them. Founded in 1983, Zhengzhou Zhongyuan Application is one of the most powerful enterprises in the glue industry. Its products are widely used in construction, bridges, military, solar, automotive, steel structure anti-corrosion, LED industry, electronics and other fields. Has reached 700 million yuan. Strict quality control According to Zhang Yanhong, deputy general manager of Zhengzhou Zhongyuan Application Technology, since its establishment, the company has always placed product quality at the forefront. The LED packaging adhesives developed and produced by the company have been well received by the market, in LED electronic glue, Electronic potting glue, thermal grease and other aspects have formed stable sales. In the field of LED packaging glue, after more than two years of efforts, the comprehensive performance of MF4170, MF4160 and other products developed by the company has surpassed similar foreign products. In the cooperation with customers, Zhang Yanhong found that no matter what the size of the customer, its quality requirements are in the first place. Once the glue has problems, it will involve a large amount of compensation; secondly, the comprehensive strength of the glue enterprise It is also the customer's concern, because the customer is not sure if there is any problem with your glue. If there is a problem, do you have the courage and economic strength to take responsibility. Based on this, for more than 30 years, the Central Plains application has always placed product quality at the forefront. Most of the raw materials selected by the company are imported from Japan, Germany, etc., and are strictly controlled from raw materials entering the factory, product production, and factory inspection. This guarantees the quality of the products to the greatest extent, and the production equipment and test equipment are Buying today's most advanced equipment ensures the stability of the production chain. In addition, the main materials of the glue are synthesized by the company's own laboratory to ensure the highest quality. In addition, providing customers with the most thoughtful sales and after-sales service has become the most important part of Zhengzhou Zhongyuan application. Now the company has 7 sales branches and 44 offices across the country. Customers have any doubts. The business staff can reach any place except Taiwan within 24 hours. Researchers can reach any part of the country within 48 hours. Zhang Yanhong said to the editor of China LED Network. International first-class product quality, world-class after-sales service, domestic competitive prices are what we have been practicing. Compared with the sales model based on international brands, the sales model of Zhengzhou Zhongyuan is mainly based on direct sales, supplemented by agents. Focus on innovation and research and development As a young enterprise in the field of LED glue, Zhengzhou Zhongyuan application can grow rapidly in a short time, focusing on research and development and independent innovation is an important driving force. According to reports, since its establishment, Zhengzhou Zhongyuan Application has always adhered to the concept of technology as the core, set up a number of research rooms, with special emphasis on the training of talents in the R&D team. At present, the company has a strong R&D team including doctors and masters. The technical talents accounted for about 15. The total number of employees in the company said that the LED glue will be an important direction for the company's development, and it will invest huge manpower and material resources in product development, production and sales. Innovation is the driving force for enterprise development, while patent protection protects independent innovation. Zhengzhou Zhongyuan application realizes that patents are not only the umbrella of enterprise innovation achievements, but also the weapon of commercial competition. Therefore, in 2009, preparations for patent applications began. So far, more than 30 national patents have been filed. Domestic glue has made rapid progress in product quality in recent years. The comprehensive performance of some domestic excellent manufacturers has reached the international first-class level. Zhang Yanhong believes that if the gap with foreign glue companies is more, it is reflected in the concept, foreign companies pursue products. Continuous innovation, technological innovation, and the use of customary innovation, while domestic enterprises are more to catch up, and other foreign companies to catch up after launching products, now look at the lack of domestic enterprises is not technology, more is the product development concept. It is worth noting that while domestic glue companies continue to improve product quality and market share rises rapidly, LED glue prices have been steadily declining. Zhang Yanhong said that there are two reasons for the decline in product prices. On the one hand, it comes from malicious price competition in the industry. Such price competition is at the expense of product quality, and on the other hand, it is caused by the product life cycle. During the recession, the product will have a process of continuous price reduction until the product is replaced by other products or its own replacement. Based on the current market conditions, this trend will stop only when LED glue is completed to complete its own replacement. In the future development trend of the packaging rubber market, Zhang Yanhong believes that the packaging rubber market has a huge market capacity in the short term, but can not ignore the technological progress of the LED industry itself. Perhaps in the future, LED products do not need to be encapsulated with glue. Direct use, these are possible, if the entire market does not want to be eliminated by the big environment, we must base ourselves on product innovation and advance with the times, only the constant innovation of products is the foundation of their own development.
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