Parts market domestic lack of import prices high car owners when buying cars, certainly not only consider the price, brand and other factors, the cost of car after buying a car, especially the price of accessories in fact has become more and more about the consumer's shot direction. It is understood that there are a number of cars due to high technological content, the configuration is relatively high, so the quality requirements of spare parts are also high. Because some domestically produced spare parts can not meet the demand of the car itself in terms of quality, so it is still necessary to solve it through import. Although the imported spare parts price is higher, it can guarantee the quality and reduce the replacement rate of spare parts. However, the phenomenon of huge differences in the prices of different manufacturers' accessories has been revealed. The difference in the same parts and accessories on different brand models is several times. The main problem exposed in this process is the low level of localization of spare parts. Since most of the current joint ventures use KD production, a large number of loose parts and assembly products have become a way to rapidly increase production. When the amount of possession reaches a certain level, the demand for aftersales accessories increases, but manufacturers cannot establish a complete spare parts system in the short term. Major spare parts still need to be imported. In the import link, after several price increases, prices have increased a lot, and finally passed on to consumers. Therefore, consumers will regard spare parts as a factor in selecting models. Improve the localization rate of accessories only have a price advantage Chang Kai Kai franchise store Ma said, now the auto manufacturers have some related supporting enterprises, mainly production of automotive parts and components. The accessories of these supporting companies generally have three directions. One is directly provided to automobile manufacturers to complete the assembly of vehicles; the second is to provide to the automotive aftermarket, such as auto parts dealers; and the third is to specify 4S dealerships for auto companies. And special service stations. This will undoubtedly help manufacturers to implement a unified standard, but at the same time it also makes the owner less of a question of doubting the high price of accessories. Even though the owner of the car disputes the high price of certain parts, as long as the contractor has come up with this explanation, the owner has no choice but to acquiesce. “Efforts to increase the localization rate will enable component suppliers to effectively reduce the cost of one-piece parts and make them price-advantaged.†An economical sedan in China has achieved this: Now that the number of vehicles has reached 100,000, the manufacturers’ concern is not only Products, but also attach great importance to after-sales service, its highly competitive spare parts prices, thanks to its large-scale production and "localization" strategy. Such ideas and strategies are worth learning and learning from other domestic manufacturers. For consumers who gradually understand the consumption concept of “difficult to buy a carâ€, the price of repair parts is increasingly important. In the past, it took more than a thousand dollars to save more money. Now it is not likely to happen. After all, for a car with a price of about 100,000 yuan, a few thousand dollars is no small proportion. "When parts prices can be reduced like car prices," consumers have more expectations. Improve the overall strength of the vehicle's independent research and development of the premise Under the guidance of the market for technology, China's car industry has developed for more than 20 years, with a certain foundation and considerable scale. With regard to the issue of self-developed vehicle capabilities and the development of independent brands, it has long been discussed whether it should be put on the agenda. In this regard, even the person in charge of the vehicle company stated that the improvement of the overall strength of domestic spare parts is the prerequisite for the independent development of national brands. This can not help but reminiscent of China's home appliance industry, precisely because the home appliance industry's spare parts industry has strong autonomy and breakthroughs in a series of technical bottlenecks. This has led to a large number of self-developed projects, even comparable to Europe and the United States. Changchun Jia Tong Zhang believes that China's spare parts industry will be able to survive and develop. It will become one of the global supply bases for auto parts companies in the future. At present, it is necessary to accept and recognize the involvement of foreign investment, and foreign parts companies Access to scale is a must. "Only these parts and components companies have come in to promote the improvement of China's overall spare parts strength." The low localization rate of auto parts has indeed become a bottleneck restricting its development, but it cannot deny that the world's largest car Enterprises, without exception, are all collaborative development, and global procurement has become a trend. Even if it is necessary to rely on "external forces", but domestic companies' R & D strength and determination are fundamental to development. After all, the development of automotive products is a systematic project, and parts and components companies must participate together.
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