Sina Auto News At present, the automotive industry has become cheaper, many companies are involuntarily caught in such a thirsty price war; at the same time, it can be seen that some well-known car brands are watching across the bank. In this price war, a strong brand gradually highlights its advantages. CCID Consulting Automotive Consulting Division based on the automotive industry's attention and profound understanding, invited Chinese auto industry scholars, manufacturers, distributors and people from all walks of life, and Tsinghua University School of Journalism and Communication, September 23, 2004 The "2004 China Automotive Brand Marketing Summit Forum" was held in Beijing Great Wall Hotel. Sina Automotive will serve as the exclusive network support media for this event to report activities in real time. In the current economic life, the brand has gone deep into all aspects of social life, changing people's lives, and consumers are increasingly enjoying benefits and convenience brought by the brand. With the improvement of product quality, product factors account for a smaller proportion of consumers' purchase decisions, and their consumer behavior is more in the pursuit of a psychological experience and value to meet special psychological needs. This is even more true for high-end, durable consumer goods such as automobiles. In addition to car quality and performance, consumers are particularly concerned about the harmony of their brand image and consumer taste, status, and image. This deep demand of consumers has become the internal driving force for the development of automotive brand marketing. China's auto industry has experienced a long period of development with a single product and lack of brand; today, the evolution of automobile brands is changing with each passing day, and passenger car brands have grown to dozens of kinds. They are on the same platform as a large number of imported "original" brands. Dance together and compete with the Central Plains. Automotive marketing has entered the era of brand marketing. It is becoming the most important marketing model in the automotive marketing field in China. If auto manufacturers do not respond well to this change, it will certainly lead to competitive failure. How do existing companies maintain their competitive advantage in the face of continuous entry of new competitors? How to sublimate brand value? In the face of international car giants' brand input, how can national brands be positioned? How to create a brand image? How to improve your competitiveness? The "2004 China Automotive Brand Marketing Summit Forum" sponsored by CCID Consulting Automotive Consulting Division will conduct in-depth discussion and analysis of these issues. The topics of this auto brand marketing summit forum mainly include three modules: 1. The choice of the path for the sublimation of car brand value, the value positioning and connotation shaping of Chinese national car brands, the source of competitive advantage in brand games, and 2. Microscopic brand marketing and Strategy deepening, customer satisfaction guidance and brand loyalty building, seamless marketing and brand sustainable development, brand value communication in the automobile channel and terminal management; 3, cultural conflicts and brand value management in global marketing, joint venture brand strategy And management model, brand internationalization and marketing localization, brand innovation and risk management of state-owned enterprises. At that time, CCID Consulting's Automotive Consulting Division will publish the research results on the brand competitiveness of passenger cars in the Chinese market in the "2004 China Automotive Brand Competitiveness Report" at this forum. This will enable auto companies to more clearly grasp the brand competition in the Chinese auto industry, understand their position in the market, and further S's good business planning.
Solar Lawn Light
Wuxi Shengda Yukun Energy Development co.,Ltd , https://www.sdykenergy.com