June 3, 2004 was a happy day for Anhui Xingma Automobile Holding Group Company. At the Beijing International Convention Center Xingma Group, the Hualing Heavy Truck Press Conference and the opening ceremony of new products were held. This is not an ordinary product release. It is a public appearance of another brand new independent brand in China's heavy truck market. Hualing Heavy Trucks introduced the latest technology platform from Japan's famous trucking company Mitsubishi Fuso Truck and Bus Company and developed a series of new products in China. As the pillar enterprise of Maanshan City in Anhui Province, Xingma Group personally attended the ceremony to congratulate Yao Yuzhou, Mayor of Maanshan City, Anhui Province. Another brand new independent brand in China’s heavy truck market has made its debut as a vice president of the China Federation of Machinery Industry. The conference also focused on the eyes of more than 50 news media in China. Hualing heavy truck has invested 800 million yuan to build the four major automotive production processes of stamping, welding, painting, and assembly. It has advanced automotive testing equipment, and the key processes are the most advanced equipment at home and abroad. Girder stamping is specially imported from Japan with a 5,000-ton press. The welding production line adopts robot operation. The painting line realizes automatic painting. These are still rare in domestic heavy truck companies. At the press conference, when a reporter asked about Mitsubishi's recent recall of about 400,000 trucks internationally, it was because of the quality of the parts. I wonder if the Mitsubishi technology introduced in this cooperation with Stars and Horses will repeat the same mistakes. The head of Mitsubishi Electric Corporation Mr. Keigen Nganko emphasized that most of the recalled trucks are manufactured using technology from around 1973. That was more than 30 years ago, and is now being introduced in the cooperation agreement with the Stars and Horses. Technology is the latest technology since the 1990s, and Chinese users can use it with confidence. With the internationalization of the market, like trucks, China’s trucks, especially the heavy-duty truck market, are becoming the arena for international giants. In the real heavy-duty vehicle sector of more than 15 tons, Steyr platform's products entered the market early. Although they still occupy an absolute advantage in market share, the market is showing more and more horsepower products and newer technology platforms. Strong demand. Mercedes-Benz, Volvo, Mann, and other top European heavy truck brands have entered China in different ways, occupying high-end product markets, but their high prices have deterred most consumers. Hualing heavy trucks are positioned in the middle-to-high end, between Steyr and Mercedes-Benz, Volvo, and Man. It is to open China's vast general consumer groups at a favorable price ratio. The face-to-face team now competes in the market segment. The chairman of the company, Liu Hanru, said with confidence that what we are now proposing is the concept of “defining the new standard for heavy trucksâ€. As the saying goes, the first-class enterprises are out of the standard; the second-tier enterprises are out of the product. We want to be a first-class company, whether it is from the truck manufacturing or the use of trucks must establish a new concept, so that trucks become high-speed, high reliability, economical production tools. Steyr is a truck technology platform in the 1980s. We must strive to become a technology platform after the 1990s. Therefore, our goal is not to be high in output, but to be technically refined. The advent of the Hualing heavy truck symbolizes a change in the technical breakthrough of Valin Automotive, and it is also the accumulating of years of accumulated technology. As far as Hualing Heavy Duty Truck itself is concerned, it is also the fruit of Chinese and foreign technology integration. This provides a new way for the heavy truck industry to explore independent development. Liu Hanru, chairman of the company, said: The launch of Hualing Heavy Trucks is just the first step for the company to take its own product development strategy. Valin Motors has now become one of the key heavy truck production R&D bases in China. A group of domestic and foreign technical experts and partners are working together. At the same time, he also has a technical development team with more than 200 people. He has established a postdoctoral mobile station approved by the Ministry of Personnel, and established long-term cooperation with Tsinghua University, Jilin University, Hefei University of Technology and other automobile institutes. The company also signed a 10-year technology import agreement with Mitsubishi. When the reporter proposed to evaluate the collaboration between Xingma and Mitsubishi, Guo Konghui, academician of the Chinese Academy of Engineering, said with joy that Xingma is a very dynamic company. Although his scale is not great, his competitiveness is still high. Can not be ignored. In terms of special vehicles, Xingma can be said to be a leader and operating in a good condition. After years of accumulation in technology, capital, and market experience in the field of special vehicles, it has now embarked on the autonomy of China's heavy trucks. The difference between the forms of cooperation with other truck companies is that Xingma takes a sustainable form of cooperation. In some cooperation, once foreign investment is introduced, the Chinese side slowly loses its ability and weakens its strength, causing a vicious cycle, so that cooperation cannot continue. However, the cooperation of Xingma is mutual, we have the right to decide, we can introduce foreign advanced technology to build their own brand. In a sustainable way to achieve a win-win situation. Therefore, the combination of cooperation and autonomy, out of the road of Hualing takeoff.
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