“The impact of the US Tire Special Protection Program on the export of rubber tires from South China to the United States was enormous, but after more than a year's adjustment, the company has now basically stepped out of the difficulties. In 2010, the total sales volume also reached an increase of more than 20%.†Li Xiaoyun, assistant to general manager of Huanan Rubber Tire Co., Ltd., said in an interview.
The South China Rubber Tire Co., Ltd., which manufactures the well-known product Wanli Tire, is one of its important export markets. The US exports have accounted for half of the company's total exports. Affected by the tire protection plan, so far, the company's export of rubber tires in the United States decreased by 30% to 40%. How to reduce the sharp drop in US export volume has become a major issue for the company's sales in 2009.
Li Xiaoyun said the South China rubber tire rubber tire company developed a series of practical responses. First of all, accelerating the development of high-performance, high-quality products, using high-end products as weapons, increasing the added value and profitability of products, and adopting a 15% to 20% price increase measure in foreign markets in due course, digesting part of the pressure on tax increases. . On the other hand, the major target markets for exports will be transferred from Europe and the United States to Middle East, Africa, Australia and other countries and regions, and new sales channels will be explored.
More importantly, South China Rubber tires have turned their attention to domestic sales and strive to open up the domestic market. The proportion of domestic sales has increased from over 40% in 2009 to more than 50% in 2010. On April 28, 2010, Wanli Tire's first high-end image store settled in Changsha. It is estimated that by the end of this year, such high-level brand image stores will reach 50 stores. By the end of the year, Wanli Tire will achieve the goal of establishing 2,000 contracted stores nationwide.
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