First of all, let us pay attention to the Dongfeng vehicle market. With the rising prices of steel, sheet, pig iron, and oleochemical materials, not only does it have a real impact on the auto parts market, but also, for automotive manufacturers, the impact is enormous. The fierce market competition forces companies to achieve the competitive advantage through internal cost control. Dongfeng Motor Company has also kicked off the cost reduction for all employees.
In the first quarter, the domestic commercial vehicle market showed a white-hot competition. In January, taking heavy-duty commercial vehicles as an example, CNHTC sold 1,096 cars, an increase of 69.4% year-on-year; Shaanxi Automobile sold 719 vehicles, an increase of 17.68% year-on-year; Dongfeng sales increased 20.8% year-on-year; FAW sold 4,839 vehicles. At the same time, many new competitors represented by Beiqi Foton, Chunlan, Qingling, etc. have grown rapidly and have joined the competition of commercial vehicles. The forms of competition are "allocation wars" and "price wars," that is, increasing the configuration or upgrading the grade, but not raising the price. As a result, the profit margin of commercial vehicles will gradually shrink.
As Dongfeng Truck & Truck Co., Ltd. pioneered the development of many economical and practical heavy-duty vehicles in 2002, it can be said to have taken the lead in 2002. Nowadays, everyone has been aiming at this big cake, and they all want to share it. This speeds up the pace of development of heavy-duty vehicle manufacturers such as Yunnei and Hangfa, and naturally the competition will become more intense. Coupled with the changes in the international situation and the rise in the prices of various raw materials and fuels, the country is currently carrying out rectification and other aspects of overloaded vehicles, leading to slow start-ups in the current host market. The slow start of the mainframe market will directly result in weak sales of accessories. Therefore, the entire Shiyan Auto Parts City has not yet prospered during peak season.
Second, the form of competition in the auto parts market. Its performance is "service warfare" and "product warfare", which means that it provides a full range of services, with a wide variety of service contents and service forms. At the same time, it promotes new products for distribution, constantly launches products from multiple manufacturers, and utilizes differentiated products. competition. Take clutch products, Auto Parts City has more than a dozen manufacturers of products, this prolific with the phenomenon of products in the Auto City is more common. For the price of the product seems to be the focus of attention for each dealer, the recent air-conditioning products prices down 10% -15%, Beijing Tianwei series of pump prices have also been reduced: 180 horsepower high-pressure pump prices have been adjusted to 1,800 yuan, 6BTAA's oil pump was adjusted to about 3300 yuan, 6CTA240 horsepower pump has been adjusted to 4200 yuan. There are also some products that increase prices: the biggest increase is the hub and brake hub, each category basically rose about 10 yuan. The product price of Jinhua brand gearbox parts went up by about 3%, and the clutch products of Huangshi series also rose by about RMB 10 per item. The oil products of Shiyan Oil Products Company also increased by 1.5%. Some dealers in Auto Parts City are said to have Before the oil products did not rise in price, a batch of goods was stockpiled to meet customer demand after price increases. Due to the lack of supply of spare parts for the maintenance market due to the combination of big axles, the most obvious is that the 153 tie rods, tie rod joints, 153 differential cross shafts and other products are seriously out of stock in the near future, to meet market demand may also be For a period of time.
Recently, Dongfeng Transmission Co., Ltd. A148 series of new product market demand hot, in the pump series, PW2000-type product market demand, but the manufacturers did not provide sales for the maintenance market, causing the disconnect between the manufacturer and the distributor; Some of the EQ1135F7D/19D models reported in this column have recently sold well; in the C series piston series, the domestic manufacturers include Henan Zhongyuan Pistons and Shijiazhuang Jingang Group. Since Shijiazhuang Jingang Group introduced a prize sale, and The price has been adjusted, so the market trend has been better in the near future; Shaanxi Ebara has also launched a booster for heavy-duty vehicles, which competes with Zhejiang Xiangshan and Ningbo Hangda. Due to the quality and brand advantages of Shaanxi Ebara, the market sales situation is better. In the Auto Parts City supercharger brand only Shiyan launched several, they replaced the market share of Wuxi and Shanghai with price advantages and service advantages, but this replacement is limited to 160 horsepower and 180 horsepower products, other models The demand for supercharger is also reflected in Wuxi Holset and Shanghai Gary On the product.
If the dealer feels that the original sales product is not profitable, it is recommended to consider new products of some new models, so as to enhance the overall competitive advantage of the company. â–