From the early 1990s to the present day, China’s heavy trucks have become a child, and time flies. In the end there is nothing new in the development of heavy trucks? Is there any money after the meal? How is China's heavy truck's core competitiveness? With all sorts of doubts, let us go into China's heavy trucks.
Today's heavy trucks in China can be very lively. The high growth demand for automobiles in the domestic market is leading the domestic auto companies' production capacity into an all-round growth process. The technical system, marketing system, and business philosophy are changing every day. It seems that it is a Chinese football team. Learn Brazil today, learn the Netherlands tomorrow, and study France the day after tomorrow. China's heavy-duty trucks are always the most appropriate group of people to touch the rivers. In recent days, heavy-duty truck companies have experienced five market dramas such as advertising wars, price wars, terminal warfare, sales promotion wars, and noisy warfare, just like the smoothness of the New Year concert. In the general sense of the lack of new marketing concepts and market operating capabilities in various companies, you may have known what is really missing in China's heavy truck? There is an urgent need to improve its own core competitiveness, otherwise it will be eliminated by the market.
The core competitiveness is to maintain differentiation from competitors. It is to maintain this competitive advantage. At present, the problem facing our country is that the core competitiveness of most companies is actually controlled by a multinational joint venture. For example, heavy-duty trucks are as small as engines, imported oil seals, steering engines and so on. Their core knowledge system is in the home country. These home countries are the traditional strong countries of the automobile. Think about how these countries will feel at ease and let you learn what they have come to their core. Technology, saying that China is a global workshop for automobiles, I think it is not an exaggeration. To make China a heavy truck manufacturing country with core competitiveness, we must make the home country’s technology system and knowledge system continuously flow to China and sit down. Conscientiously analyze: We only ask others to transfer core competencies to you in this respect. Or rely on our remarks to convince foreigners that it is almost impossible. I think that if you want to force him into submission, only let him feel that: This city gate is in danger of catching fire. Only real competition, the market is the last word.
We need to create a fully competitive environment that will allow foreign companies and joint venture factories to compete desperately. This will require us to create a market atmosphere that we can’t stop, and we must also give active guidance to promote the home country’s The influx of production technology into China. Now that the global brands of heavy trucks are all gearing up for the Chinese market, why are they still lagging or thinking? In my opinion, it is the deregulation of the heavy-duty vehicle market. In 2003, China sold 250,000 heavy-duty vehicles, of which only 8,000 were imported vehicles. Such a market can only make foreigners stagnate. With the rapid development of China’s economy, the completion of the road network, and the increase in demand for safety and reliability heavy trucks, China’s international status has improved significantly, and how will its own brand and The organic combination of exotic imports has made it necessary to meet the growing needs of the people.
China's heavy truck, I think it is doing sprint, you can say: Now is the bottleneck of a pass, how to break? How can there be a qualitative leap? Worth pondering. China’s heavy trucks range from 30,000 to the current 300,000. I think that today’s high-speed development has some issues that are worth considering. Our user base has also undergone tremendous changes. From the initial state-owned group consumption to the current consumer-based consumer forces, the main body of application has changed. The use of models is also changing, and this change is welcome from the initial transition from the liberation and Dongfeng-based consumer models to the Steyr platform. However, we should also note that with the promulgation of the National Automobile Industry 15 Plan, the construction of major platforms such as FAW and Second Automobile has become the trend of the government. However, the application of the market is that large-tonnage vehicles are gradually increasing and the production indicators have doubled. Some departments in the country have turned a blind eye to this phenomenon and are still relishing the emergence of this situation. The market will not use the opinions of the department as a guideline. The state should regulate the total amount, avoid large imbalances in supply and demand, and consciously groom users to carry out multi-axis operations. Purchase of large-tonnage vehicles. As the market changes, the key is only if it is conducive to the development of society and the protection of the environment. I think: At present, we should increase the competitiveness of the Steyr platform and the imported joint venture platform. Through effective competition, the price will be closer and the performance will be greatly improved. In the true sense, the Chinese products will quickly reach a higher platform. . Only competition is the way out. Only competition can produce true knowledge. More competition will benefit users and it is also a blessing for our national heavy trucks.
To improve the overall technical level and core competitiveness of domestic manufacturers, I believe that the key to the Chinese team lies in the development and opening of spare parts. There is a saying: China's spare parts are 20 years behind Europe and America, and the whole vehicle is behind 30 years, precisely because of zero. The backwardness of components will cause the overall backwardness of China's overall vehicle model. It should be said that with the rapid development of China's heavy trucks, the development of supporting industries will be put on the agenda. The development of heavy-duty vehicles in China, on the one hand, has protected the interests of large groups. From the perspective of the development of heavy-duty vehicles in China for the past two decades, heavy-duty vehicles, as production materials, are developing rapidly. However, due to the above reasons, some policies of the country have led to too many human factors in the selection of heavy vehicles, and there are too many factors to cure people. The introduction of competition is highly meritorious for the development of heavy vehicles in the long term. Open markets and the introduction of various kinds of capital to enter the market for competition are very necessary. Our own enhanced development will speed up foreigners to upgrade their products. This is on the one hand to improve their own efforts to force them to submit, and on the other hand, through differences. In the definition of globalization, core technologies will flow into China in an environment where the market is fully competitive.
Someone will point out here: How should the country face the market in this process of change? I think: For the country, we should adopt a policy of doing nothing and manage to create a positive and reasonable operating space through macro-control to encourage competition.
In the process of forming the core competitiveness of the automobile industry, the technology of the manufacturers must be organically integrated with the local culture, history, customs and habits. In a blindly simple sense, it will not succeed, and there must be a process of experience. Through learning, improvement, and even integration, it is bound to reach a new height. In the true sense, it has its own intellectual property and knowledge brands, controls its own automotive industry, and cooperates with multinational corporations to complete domestic market competition and international market competition. China's consumption space is worth imagining. China's huge consumer groups should provide a very good platform for our heavy-duty truck manufacturers to integrate with local consumer groups and cultivate the core competitiveness of automobiles. In this way: At present, China's heavy-duty truck manufacturers are not enough, but not enough. Everyone should take a long-term view. There should be a kind of ambition and ambition. Our opponents are not our brothers. We should do our own articles in the heavy truck field to reflect our own characteristics, not people, no opinion. The heavy truck marketing also needs individuality, but also needs to be different, need special words to make a fuss, need innovation.
China's heavy trucks will continue to sing along with the market demand, but with a calm analysis, what do heavy trucks really need? Only the core competitiveness.
Cultivating self-owned brands and nurturing independent knowledge brands will become the consensus of China's heavy truck manufacturers. How to grow up as quickly as possible within a short period of time will not really require serious planning if the team is left behind in the fierce market competition.
What should China's heavy truck companies do now?
There are less than 30 heavy truck manufacturers in China. Such limited manufacturers are extremely homogenizing their target markets, producing highly consistent products, and assimilation of product lines. In a narrow hutong, they intrude into a lot of competition and have to add high value. The product portfolio was handed to foreigners and it was a pity to think about it.
Nearly 300,000 heavy trucks in China each year do not bring a qualitative leap to companies. The progress of products is much slower than that of passenger cars. Price competition among companies is not a big deal. Heavy trucks are in terms of product assembly. : The engine, gearbox, axle, frame and other systems have made some research in order to improve this aspect. Why heavy trucks have more quality feedback, because manufacturers are now in a dilemma as a means of production. On the one hand, price competition and cost pressure make it difficult for manufacturers to adapt. On the other hand, the high requirements of the users on product performance, quality, etc., because the supporting manufacturers of heavy trucks are subject to scale restrictions, do not be very large, the host plant is difficult to pass the requirements of the upstream supporting plants, on the one hand the profit margin is low , but also need excellent product, it is difficult to count.
It is not easy for the heavy trucks to maintain one side of the world today. The relevant departments of the country must have a spirit and tactics to control floods and enter a good state through grooming and regulation. I think that the key to the current situation lies in supporting parts and components. Through the creation of special and special articles, we must form special and large-scale supporting assembly manufacturers as soon as possible, and truly have the core competitiveness here. This should be the top priority.
Liberation and Dongfeng have passed through the care of the country. Now they have grown to a certain point. The state should adopt a full market operation to truly wean the baby and how long you can protect it. The day when the wolf really arrived, it can only be said.
Our list is to call for the day when China’s heavy trucks are fully developed. It calls for products that are internationally competitive to be ready early.
Looking at our neighbors and neighboring countries, we can say that everyone is not very good in dealing with some aspects. One is that Southeast Asia, including South Asia, India, due to the blind adoption, resulting in no own brand, another Korean, take To protect its own brand, due to financial crisis and other reasons, these years are also a sharp turnaround.
What model do we use? All sorts of arguments are numerous. In the end, that kind of development is conducive to their own development. I think: There is no common law to follow, and the key is to see if there is a strong development. The heavy truck market is booming now. The impetuousness in the market is quite serious. From 2003 to the present, you can see that the heavy-duty car market has created a large area of ​​wind. For a time, the cab is changing with each passing day, and it is a matter of luxury and beauty. Did not bring a qualitative leap to the vehicle itself, the difference in heavy truck - in the end how far the road to go? The people in the industry often make a sigh of shame. But can you sweep the world with imported products? Not at all. China has its own national conditions, and marketing is a leading half-step theory. We should create an environment with users to build a business, otherwise it can only be snow.
There is no intention to comment on China’s heavy trucks, but just hope that they can really improve the core competitiveness of the products. By doing a professional article, some things can not beat the opponents by just one scale. In the true sense, we need to plunge ourselves from the small things. Starting with intensive cultivation and strengthening oneself, some things require the great wisdom of giving up. It takes a certain amount of courage to be worthwhile and to be absent. Which are their own target groups? Which are their own god of wealth? It is necessary to carefully measure, and it must not be false at all. I wish China’s heavy trucks will soon have their own core advantages and become truly China’s world.