If, today, you think that the role of a
Light bulb is just lighting, then you are OUT. In 1879, Edison invented the first tungsten wire bulb, and human society opened the era of lighting. The emergence of fluorescent tubes made the subsequent energy-saving lamps. In the 21st century, LED lights have become the protagonists on the lighting stage. Because of the emergence of LED lights and its increasingly sophisticated applications, smart homes are connected to lighting and give more applications and possibilities. As the leading company in China's lighting industry, Philips Lighting, what are the foresight and vision of the future development of the industry, interview dialogue Philips Lighting CEO Hong Anli and Philips Lighting Greater China President and Philips Lighting Chief Innovation Officer Qiu Yihong, can find answers and inspiration. The new business model, thanks to breakthroughs in LED technology, enables the entire lighting to be digital and interconnectable. When we add digital, LED lighting can become intelligently interconnected, so a new performance will bring new profit points and business models, so that we can launch more products and systems for these services. Hong Anli said. Philips Lighting CEO Hong's development of LED lighting has brought about a revolution in business models and offers many possibilities for smart home applications and richness. The idea of ​​smart home was first proposed in the United States 16 years ago. With the development of interconnected technologies, the Internet and the ecological environment, these applications have become more concrete. Regardless of where the smart home is, lighting is an important part. A few years ago, we predicted that by 2015, 45-50 business will be from LED lighting. By the end of 2014, LED lighting accounted for 37% of our business, so from this performance point of view, this is very consistent with our original forecast. Hong Anli said. The new business model is actually to combine multiple light sources, luminaires and control parts through software and network to bring more innovation possibilities. We are not only concerned with lighting, but also with the development of the Internet and software. When LED light sources, control systems and networks are connected, systematic lighting solutions can bring greater added value. Hong Anli said. LED lighting can be applied to live scenes. In the home, you will have a lot of color-changing LED bulbs, LED strips, lamps and other lighting equipment. By combining the control system and the network, all the lighting equipment can be interconnected. For example, setting the lights to a specific color is linked to the weather forecast on the Internet. If the air pollution is serious, the lights will turn red. If the weather is good, the lights will turn into pleasant green. This change is endless. In urban lighting, all street lights are connected by the Internet. Through the lighting control management system, energy saving can be achieved, saving 80% of energy than traditional street lighting solutions. In addition, intelligent streetlight management systems can bring many benefits, including reducing crime rates in cities, increasing visibility in cities, and reducing the likelihood of accidents. Intelligent urban landscape lighting can also beautify the city and make the city's personality and characteristics more vivid. In Philips' Power over Ethernet smart connected office lighting solution, the lights are no longer powered by wires, but are networked with a network cable, enabling simultaneous power and networking functions through a single line, enabling remote control and A light spot captures a wide variety of data, providing valuable information for building management, improving lighting usage and energy consumption. Speaking of the business model, Qiu Yihong explained: The original business model, our customers only buy a product, buy a light bulb just to get a lighting function, now connected, this system can provide not only a lighting function, More importantly, many new applications have been created. Just like a mobile phone, the previous mobile phone has a single function. Later, it became able to watch movies and download a lot of things. You are not just buying a mobile phone. You buy a mobile phone to enjoy its application, not just to make a call. This is Revolutionary changes. Mr. Qiu Yihong, President of Philips Lighting Greater China and Chief Innovation Officer of Philips Lighting, is very concerned about the issues of the ecosystem and localized ecosystems and platforms. Philips' strategy is to provide a comprehensive experience with lighting as the core. . On the development platform, we have always adopted an open platform strategy, including openness in software development and standard applications. Our software can be shared with other software to achieve an interoperability and dialogue. It is our strategy to focus on the development of a comprehensive experience with strategy as the core, while maintaining an open attitude with various ecological partners in the development method. Hong Anli said. Philips Hue is a great application based on an open platform. At present, there are more than 200 third-party apps created around Philips Hue. The goal of Philips' open API source code is to encourage third-party APP software developers to work closely with Philips. Users can use their software to easily download from anywhere on the Internet to connect with Philips Hue products. This is open. The advantages of the system are also the sight we want to see. Hong Anli further explained. This openness and cooperation also includes partners in the ecosystem. It is understood that on a global scale, Philips Lighting has built ecosystems with numerous partners, including Apple's HomeKit platform and collaboration with Nest. In February of this year, 13 lighting companies such as Philips and Xiaomi signed a statement to jointly promote the development of intelligent lighting industry. We believe that smart interconnection is the future of home development, and lighting is a very important part of smart interconnection. Philips provides intelligent and interconnected lighting solutions and works with different partners to realize the future of smart interconnection. Hong Anli said. Another strategy for Philips Lighting is to focus on localization in China. At present, Philips Lighting has 13 factories in China and has been increasing its R&D investment in China. As one of its core locations in the Asia-Pacific region, China has six R&D institutions and more than 1,000 R&D engineers. Philips China is no different from any local Chinese company. In the 1980s, Philips entered China. Now our 95 employees are local employees, researching and developing locally, and producing locally, just saying that we are registered abroad. The rest are basically all of China. We are a very strong Chinese company. Qiu Yihong said. This point can also be seen from the importance that Philips attaches to the Chinese market. At present, China is the second largest market for Philips worldwide, and the United States is the largest market for Philips worldwide. Philips Lighting is very optimistic about China's development in 2015. Our China strategy is in line with the global diversification strategy and will be customized according to local conditions in China. In terms of sales, we will focus on sales of smart connected lighting, system lighting and lighting services, as well as products and services that continue to provide traditional lighting. In addition, we attach great importance to the development of localization in China. Our Chinese market strategy can be called China and China. Hong Anli said.
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