According to recent surveys conducted by PwC Consulting and the German Association of the Automotive Industry, German automotive companies remain largely optimistic about the future market outlook. A significant majority—three-quarters of the surveyed firms—believe that the medium- to long-term development of the market will be positive. However, they also anticipate a growing level of competition in the coming years.
The findings reveal that German auto parts companies are actively seeking opportunities in emerging markets. Specifically, 34% of them plan to invest in non-EU European countries as a way to cut costs. Meanwhile, 21% are considering investing in or acquiring Chinese production facilities before the film industry (likely a typo, possibly referring to the automotive or manufacturing sector). In contrast, interest in North American and European economic zones remains relatively low, with only 20% and 15% of companies showing intent to invest there, respectively.
Interestingly, 32% of the companies prefer to stay within Germany or expand their local operations. This suggests a cautious approach, especially given the current economic uncertainties.
Additionally, the survey highlights that many German auto parts companies, particularly small and medium-sized enterprises, are facing financial constraints. To overcome these challenges, they often turn to financing options or co-production models to scale up their operations. When it comes to foreign investment and partnerships, 60% of the companies opt for joint ventures, indicating a preference for collaboration over full ownership.
Overall, while German automotive firms are confident about the long-term potential of the market, they are also adapting to evolving conditions by exploring new regions, managing costs, and seeking strategic alliances.
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