Car parts brand development to meet opportunities

According to statistics, the size of China’s auto aftermarket has reached 460 billion yuan in 2012, and with the growth of vehicle age, the market size will reach 766 billion yuan by 2015, and it is expected that the market scale will exceed one trillion yuan by 2020. It seems that China's unfair market after the auto market is known as the "golden industry" on a worldwide scale.

Under this market scale, there are currently more than 350,000 car maintenance companies in China, of which 250,000 are just “roadside shops” that change oil and change three filters. There are 100,000 relatively regular repair workshops. Around home, there are more than 700,000 suppliers supplying parts for these 350,000 repair shops or companies. It seems that in China, both repair shops and spare parts suppliers have huge numbers. However, according to the experience of European and American auto aftermarkets, most companies will be integrated and eliminated, and the market will be in the hands of a few large-scale enterprises.

So, in order to become these few, both repair shops and component suppliers are building their own brands. However, the change of the maintenance factory as a terminal market deserves our attention, and it is precisely because their upgrading will bring opportunities to component suppliers.

The brand maintenance factory is concerned with the quality of parts and components. A brand maintenance factory with a certain scale is not a priority to “pay attention to the supply channels of parts and the protection of profit margins”, but instead pays attention to the “quality” of parts. The relevant association conducted a survey on the parts of the maintenance plant concerned, and obtained the following data - statistical data show that the maintenance plant's focus on parts: the quality of the concern value of 90% came in first; fast delivery of attention The value is 85%; the concern value of after-sales service is 70%; and the concern value of supply channel and profit space guarantee is 45%, ranking last.

According to the analysis, with the gradual maturity of Chinese consumers and the clear and inelastic provisions of the "car three bags law" on the automobile after-sales service market, higher service requirements have been put forward for auto maintenance companies. These requirements are directly reflected in the With the strict quality control requirements, combined with other factors such as “quality can bring profits”, the quality of parts and components is a priority for maintenance companies that want to become brands.

Establishing a reliable procurement channel to look for branded parts In fact, high-quality branded parts are an important means and future development direction for car maintenance companies to counter 4S stores, and many maintenance companies have reached such a consensus. However, due to the lengthy procurement channels and the existence of some individuals who seek personal gain, it is not easy for a repair shop to purchase brand parts. For this reason, the repair shop is also making related efforts.

It is understood that there are twenty or thirty comprehensive maintenance plants in Guangzhou jointly funded the establishment of spare parts procurement and distribution centers, self-invited vehicles, unified procurement, comprehensive evaluation of parts suppliers, recommendation of brand suppliers and poor suppliers To "kill." After several years of operation, a relatively good and reliable supply environment has been formed and good results have been achieved.

It is precisely because of the establishment of such procurement channels that the market has a reputation, quality, and integrity of brand parts suppliers to obtain a better market environment, access to a good opportunity for development.