MPB (Multipurpose Bus) Wins China's City Bus Market with Differentiation


At present, the proportion of MPB in the entire passenger car model is not very large, but with the accelerating pace of urbanization in China, the rapid expansion of the city, this car will inevitably lead to huge demand.

Every morning, white-collar Xiao Yu has to go from Tongzhou in the east of Beijing to the CBD in the Third Ring Road of the city. In the evening, he was still exhausted from the CBD to return to the new city, 10 kilometers away from the city. Before the Olympics, Xiao Yu suddenly discovered that a number of 938 bus lines from the national ITD vehicle to Tongzhou had a brand new look. In the past, those ordinary buses didn't make any changes, and they became a little tourist bus. In addition to the bus fare and the urban bus began to sell as much as 40% off, these models give Xiaoyu the greatest feeling is that the pedal is low, ride very comfortable. As a new urban area in the east of Beijing, today Tongzhou has a population of more than one million, and the total number of bus lines connecting various urban areas has exceeded 1,000. Xiao Yu told reporters that at present, all lines from CBD to Tongzhou are still Instead of using this new style of bus completely, “I would choose a bus to take home every day so that after a busy day, I could move the seat back and get a good night's sleep on 40 minutes.”

Xiao Yu’s passenger bus is called MPB in the field of passenger cars. It is an abbreviation for the English word Multi Purpose Bus, translated as a multipurpose bus. It is a new model that has been developed in recent years by bus companies to meet the pressure of easing urban and suburban traffic. At present, besides the production of bus manufacturers such as Huang Hai, Ankai, and Zhongda, other major bus companies such as Jinlong, Golden Brigade and others have similar products in succession.

"Compared with traditional buses, MPB not only added luggage, but also increased the number of seats in the car from more than 20 to more than 60. The seats were also changed to sponges and fire-retardant half-back seats. The MPB also has the advantage of spaciousness of the internal passageway of the bus passengers and the handrails on which the passengers stand.Compared with the traditional tourist passenger bus, this bus has more functions of the passenger bus in addition to the reduction in the price of the passenger bus. In the interview, Zhang Youhua, deputy general manager of Ankai Bus Sales Company, told reporters.

It is understood that this new type of passenger bus that combines the characteristics of a tourist bus and a city bus has been successfully developed by the Dandong Huanghai Bus four years ago and was successfully named MPB. Today, the first batch of 200 MPBs in the Yellow Sea have long been used on multiple routes to suburbs in Beijing. The 938 line that Xiao Yu took is a model that Dandong Huanghai has tailored to the Beijing bus suburban route. Its design focuses on the development of product space, increasing the number of seats according to the arrangement of the seat 2+2, the spacious passage in the car with passengers standing armrests, in addition, the additional five suitcases in the car are more in line with the suburban county passenger transport demand.

In 2007, Huang Hai launched the second-generation MPB. It is reported that the second-generation MPB completely borrowed from the German MAN's process system and process flow, and continuously improved the vehicle's shape, performance, function, reliability and other aspects, and formed a series of products. Body length from 10 meters to 12 meters, there are a variety of manufacturers and models of engine options. According to the different market expansion, the Yellow Sea also configures dryers, ABS, automatic clearance adjustment arms, and driving recorders as standard. Single and double doors, air-conditioning systems, seat arrangements, etc. can be selected according to specific needs. And through-type luggage can choose.

"Compared with the first-generation MPB, it can be said that the function of the MPB bus in the Yellow Sea has not only extended the advantages of intercity passenger transport, but also paid more attention to the performance upgrade to the tour bus. In addition to the more elegant layout, the use of the MPB bus is even more sophisticated. Extensive.” To this, there are people in the industry who are so appreciative.

“But the MPB we researched and produced is different from the Yellow Sea. Our models are mainly used on shuttle buses and group passengers. In addition, from the market point of view, the Yellow Sea’s main occupation is the Beijing bus market, and our MPB customers are mostly concentrated in the Yangtze River Delta region of Jiangsu, Zhejiang and Shanghai.” Zhang Youhua told reporters that Ankai MPB is targeting the market segment of groups, units, and tourist vehicles, and it is aimed at large-scale personnel movement and single-distance distance within 150 kilometers. Interval. "In addition, according to the different engines assembled, our MPB product prices are also lower than the price of our traditional Ankai bus."

It is reported that Ankai's MPB bus products have three major characteristics. First, the price coverage is wide, according to the main configuration, powertrain covers domestic, imported environmentally friendly engines, such as domestic Yuchai, imported Cummins, Hino and other engines, the price range is wide. Second, the appearance of the car has changed the traditional characteristics of the Ankai passenger car, such as "Founder and Law-abiding", and has incorporated more fashion elements. Its streamlined and classic style has inherited the consistent style of European descent, highlighting nobleness, honorableness and atmosphere. Third, the overall, spray-type interior parts beautiful and elegant, with a simple, fresh features, easy cleaning and cleaning. In addition, compared with other competitors, due to the use of full load bearing technology and more humanized design, the product also features: wide body width, high side window glass, increased seating capacity, and large baggage compartment.

"Especially Ankai MPB products have greater price/performance advantages in terms of price, which makes our products have very good sales in the market. But at present, the proportion of MPB in Ankai's entire bus model is not yet. Very large, only about 8%, still belongs to the initial stage of market introduction. In addition, this model has not yet formed a climate in China, but I believe that with the accelerating pace of urbanization in China, the rapid expansion of the city, and New Year's Day, The appearance of the small golden week such as the May 1st will inevitably lead to large-scale demand. I believe its prospects will be very broad.” Zhang Youhua told reporters that in the future, Ankai will continue to focus on the rise of the medium and short-distance passenger travel market. Introduced new MPB products. “The emergence of MPB has solved the problem of large passenger volume in the suburbs, and it has also responded to the development direction of suburban passenger cars. Its appearance is the first functional integration of the passenger car industry in China and heralds the passenger car market in China and the car market. As such, there are more market segments."

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