The year 2020 has been one of unprecedented uncertainty, filled with anxiety and fear for many. The global interconnectedness that once brought convenience and progress has now exposed the world to a major pandemic, revealing vulnerabilities in our systems. The absence of clear borders in today’s world has made it easier for the virus to spread, putting billions at risk. People, businesses, and goods that once moved freely have now come to a standstill, disrupting daily life and economic stability. Amid all this, the question on everyone's mind is: how can we continue living as normally as possible? In such times, access to reliable power becomes more crucial than ever.
**The sustainable business approach**
For years, environmental degradation has been a growing concern worldwide. Air, water, and land pollution have become persistent issues, driven largely by the heavy reliance on non-renewable fossil fuels. A recent study by Scott Kulp and Benjamin Strauss highlights how climate change is reshaping our world, with coastal cities like Mumbai and Kolkata facing increasing threats from rising sea levels. The consequences of global warming are no longer distant—they are here, and they’re intensifying.
However, the ongoing crisis has also sparked a renewed focus on sustainability. More individuals and companies are beginning to see the value in adopting eco-friendly practices. This is not just an environmental choice—it's a practical one. Now is the perfect time to consider transitioning to solar energy, a clean, renewable, and increasingly affordable source of power.
**Why go solar during this crisis?**
You might be thinking, “Why invest in solar when everything else is uncertain?†Well, even in normal times, people don’t delay essential purchases—like smartphones or other necessities. So why would you put off something as important as a reliable power source?
The current situation is indeed challenging. Supply chains are disrupted, and demand is down. Many industries are struggling, and the future remains unclear. According to McKinsey, there are several potential recovery scenarios, ranging from V-shaped recoveries to more prolonged L- or W-shaped ones. With the virus still spreading rapidly in many parts of the world, and a vaccine expected to take 12–18 months, the path to recovery is uncertain.
But in times of uncertainty, it’s important to look for opportunities. Solar power offers a stable, long-term investment with predictable returns, making it a smart choice even in turbulent times.
**This is the right time to go solar**
When considering where to allocate your resources, it's important to think about what will provide lasting value. In a volatile economy, many traditional investments carry high risks. For example, investing in plant and machinery or planning a foreign trip may not yield the same returns due to unpredictable cash flows. On the other hand, solar power offers consistent and attractive returns.
Another factor to consider is currency fluctuations. While some currencies are losing value, the US dollar is strengthening, which means import costs are likely to rise. Even solar panels from China, the leading producer, are priced in USD, so you shouldn’t expect prices to drop soon.
**India is ready for solar power**
India is currently in a unique position. Grid electricity is now more expensive per unit than solar power, according to a 2019 report. As the world’s lowest-cost producer of solar energy, India has a significant advantage. One key reason for this is the availability of low-cost labor. Solar installation is labor-intensive, but only a small portion requires highly skilled workers. With many traditional jobs disappearing, semi-skilled labor is becoming more available.
Given these factors, now is the best time to make the switch to solar power in India. Companies like Genus offer reliable, cost-effective turn-key solutions, making the transition easier than ever. Don’t wait—embrace the future of energy today.
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