Ma Chunji: Heavy Trucks may improve faster than ever
Where are the opportunities for development in 2009? Mr. Ma Chunji, secretary of the party committee and chairman of Sinotruk Group, has a unique opinion. He said: "What is development? The development of a business should not only look at the growth rate of production and sales, improve quality, raise the level, improve quality, and increase overall efficiency. It is development, and it is a more important development. What is an opportunity? In times of prosperity, when other companies are in a state of sluggishness, it is an opportunity to shake the spirit and to develop.
"In 2009, the heavy truck may be promoted more quickly than before." Ma Chun-Ji confidently made the following analysis: First, the demand for special vehicles will increase. With the adjustment of China's economic structure, the demand structure of the heavy truck market is also being adjusted. In the past, the sales volume of tractors, dump trucks, etc. that needed to be vigorously declined, and the demand for special vehicles such as fire engines, special construction vehicles, and aerial work vehicles increased. For example, many county and township fire engines in our country are not equipped enough. If each township is equipped with two fire engines, the country will have tens of thousands of vehicles.
Second, there are many areas to be developed. Take the international market as an example. Although overall demand has shrunk, there are still some areas to be developed.
Again, raw material prices fell. In recent months, the decline in prices of oil, coal, and steel has helped manufacturing companies reduce costs. China National Heavy Duty Truck always insists on production according to orders, and the benefits of a sharp drop in raw material prices will soon show up.
Finally, a good opportunity for reorganization. If some enterprises are not quite "winter", they will bring reorganization opportunities to dominant companies. Moreover, the cost of restructuring will be lower.
Ma Chunji stated that the sales situation of China's heavy trucks will certainly not be as good as that of the first half of 2008 in 2009, but "I am confident of the moderate growth of China National Heavy Duty Truck No matter how the market changes."
Tong Dongcheng: The basic trend of the commercial vehicle market has not changed
Tong Dongcheng, general manager of Dongfeng Commercial Vehicle Co., Ltd., said that Dongfeng Commercial Vehicle Co., Ltd. is confident that it will overcome difficulties and create new developments. Tong Dongcheng’s confidence mainly stems from several aspects.
The first is national policy. The proactive fiscal policy and moderately loose monetary policy, especially the 4 trillion yuan investment plan, show the Chinese government’s ability and determination to promote stable and rapid economic growth, and will provide a vast space for commercial vehicle development.
Followed by its own advantages. For example, new-generation strategic models such as Dongfeng Tianlong and Dongfeng Tianjin are rapidly entering a mature stage, and leading technologies such as lightweighting, generalization, and standardization are being accelerated. The steady advancement of these efforts will inject a strong driving force into the development of Dongfeng Commercial Vehicles and ensure the smooth transition of the company.
Again, strategic adjustment. In a special period, Dongfeng Commercial Vehicle Co., Ltd. will adopt a tactics of tightening operations internally, actively develop overseas markets at home and abroad, strengthen cash security management, and take various measures to maintain stable business operations.
Tong Dongcheng said: "Although the financial crisis has adversely affected the operation of enterprises, I believe that this process is a phased one. The basic trend of China's commercial vehicle market has not changed. Dongfeng Commercial Vehicle Co., Ltd. is in the process of future development. We will seize the opportunity and continue to maintain the market position of Dongfeng Heavy Trucks."
Zhou Liang: Nanjing Iveco is facing development opportunities
“The days of big companies may not be too good in 2009 because the product line is too long to take care of every product; the days of small businesses may also be difficult because of the lack of independent research and development capabilities or product updates. For Nanjing Iveco Enterprises, the global financial crisis has just brought opportunities.†Zhou Liang, general manager of Nanjing Iveco Automotive Co., Ltd., said confidently.
Zhou Liang told reporters that Nanjing Iveco has made adequate preparations for 2009. First of all, Nanjing Iveco made detailed preparations for the adjustment of related products for special vehicles. I believe there will be breakthroughs.
Second, Nanjing Iveco has a good development prospect in the chassis market of high-class passenger cars. There is a lot of core technology in the chassis of high-class passenger cars. Nanjing Iveco has made breakthroughs with foreign technical support and has the ability to enter this market.
Once again, Nanjing Iveco's product extension faces an opportunity. Today, 60,000 to 80,000 Chinese and Pakistan don't exist anymore. The overall price of CMB has risen to around 100,000 yuan, creating an opportunity for Nanjing Iveco's product extension.
Finally, the Yuejin brand has been adjusted. Nanjing Iveco has made many preparations for the rapid development of the Yuejin brand in 2009. The Oka series products have been completed, the 2.35-meter-wide light truck is in preparation, and low-speed construction vehicles have been on the market.
Wang Shihong: Beiben strives to maintain steady growth
“In recent years, Beiben has developed rapidly and has initially established a good brand image in the minds of a large number of users. Products have been included in the selection of most users.†Wang Shihong, general manager of Baotou Beiben Heavy Truck Co., Ltd. believes that In the first half of the year, the situation of the commercial vehicle market in China is severe, but it is expected to recover in the second half of the year. The goal of Beiping is to maintain a relatively stable growth trend. In 2009, it strived to achieve the goal of producing and selling 30,000 vehicles.
"To achieve this goal, Beiben must do its utmost to do the following tasks." Wang Shihong said.
First of all, we must do a good job in product restructuring. Focusing on the goal of being lightweight, efficient, and fuel-efficient, we will accelerate the structural adjustment so that product prices will be closer to users' needs and product lines will be more abundant.
Second, we must pay attention to quality issues, especially the resolution of large-scale quality problems. To deal with large-scale quality problems, Beiben requires dealers to unconditionally replace the user.
Again, we must do a good job of adjusting the marketing system. At present, Beiben has established nearly 30 regional spare parts centers throughout the country, which will increase to 60 or 80 in the next year or two.
Finally, spare parts prices should be adjusted. Beiben will make full use of the timing of the current cost reduction and lower the purchase price of spare parts.
Yang Shuyi: Libao's sales growth rate is not lower than the industry average
In November 2008, SAIC Iveco Hongyan’s new product, the special hegemony heavy truck, was listed on the market. Yang Shuyi, general manager of the company, said that SAIC Iveco Hongyan has already prepared for the “winter†in 2009.
First, the new factory is about to be completed and the hardware facilities will be more complete. The new base of SAIC Iveco Hongyan in the northern part of Chongqing Municipality is expected to be put into use around the Spring Festival in 2009. By then, the company’s total vehicle production capacity will reach 40,000 vehicles. At the same time, SAIC Iveco Hongyan will further improve its marketing and service network.
Second, implement procurement and supply chain management strategies. SAIC Iveco Hongyan will follow the principle of “good quality, reasonable price, timely service, and good reputation†to ensure that the sales growth of the whole vehicle in 2009 is not lower than the average growth level of the industry. In the first half of 2009, the company will establish and operate the SAP system, implement global procurement, further reduce procurement costs, and improve the punctuality of arrival of purchased parts.
Again, it is cost-cutting. At the end of 2008, SAIC Iveco Hongyan intensified efforts to collect payment and had sufficient cash flow for the winter. In addition, companies will tighten various management expenses and reduce operating costs.
Cheng Daoran: The heavy-duty card market will be suppressed before
Dongfeng Liu, general manager of Cheng Dao Ran forecast that in 2009, China's heavy truck market will appear to suppress the trend. Dongfeng Liuzhou has been ready to overcome difficulties and meet new opportunities.
Cheng Daoran believes that 2009 will be a difficult year for the automotive industry. However, the difficulties are temporary and the automotive market is still promising.
First of all, the large-scale investment that the country uses for infrastructure will drive the development of construction machinery, cement, steel and other industries. In the second quarter of 2009, China's truck market may gradually enter the demand release period and gradually pick up.
Secondly, increasing investment in rural infrastructure construction and implementing a fuel tax will give truck companies unprecedented opportunities to open up the rural market, and the market will have greater demand for low-priced dump trucks. To this end, Dongfeng Liuqi has tailored light dump trucks to meet the needs of the rural market.
Thirdly, China has increased investment in the construction of expressways and railway networks, and put forward higher requirements for the reliability and safety of highway logistics vehicles. The advantages of Balong 507 heavy trucks with light weight and outstanding fuel economy will be further manifested.
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