China's commercial vehicle overseas market rebounded to become the main export vehicle model risk remains
Since 2011, with the recovery of the world economy, China’s auto exports have begun to rebound strongly. In April 2011, China exported a total of 231,400 vehicles, a cumulative increase of 54.43% over the same period last year. The rapid recovery of the export situation has also given the industry hope for overseas markets. In 2011, the volume of auto exports will remain stable, and the total annual export volume is expected to surpass the highest in 2008.
As the main vehicle for the export of China's entire vehicle, commercial vehicles have picked up more than half of the export market. Among them, trucks have taken up the bulk. Statistics show that from January to April 2011, a total of 8,755 trucks were exported, accounting for 37.7% of China's total vehicle exports, accounting for 75% of the total commercial vehicle exports. Less than 5 tons of light trucks have become star models, occupying 47% of the total truck exports.
Difficulties still exist
Although the current export situation of commercial vehicles is excellent, the risks still exist. This includes the company's own factors, but also the impact of the international market environment.
First of all, China's commercial vehicle export destination is still more concentrated. Once the situation in these areas is unstable and the demand declines, it will increase the risk of China's vehicle exports. At this stage, political turmoil at various levels in Libya, Egypt, Syria, etc., illustrates this point.
Secondly, the low-cost advantage that Chinese cars have always been proud of may also be gradually offset by the appreciation of the renminbi. Coupled with the large number of Chinese automotive products, it has aroused the vigilance of many countries, and they have begun to take policy barriers to restrict Chinese cars. Countries such as Russia, Iran, and Argentina have recently adopted some policy measures to restrict the import of cars.
In addition to the impact of the environment, companies themselves also face many problems. Compared with similar products of multinational companies, most of our export products are still concentrated in the low-end market. Taking the light truck of the current star model as an example, the average price of China's exports is 4,500 US dollars, while the average price of imported models is as high as 41,000 US dollars, a difference of nearly 10 times. The average import and export prices of large and medium-sized passenger vehicles also differ by nearly one time. In this situation, it is easy for companies to form the embarrassment of the export market.
At present, some small and medium-sized automobile companies have not yet completed the layout, or the lack of overseas network construction, resulting in narrow access to information, thus affecting the judgment of the international market. In addition, the control of domestic companies on the channel of the international market needs to be strengthened. Most companies still export through the selection of local agents or distributors. This makes the follow-up service accessories actually held in the hands of foreign parties, easily causing the phenomenon of services can not keep up, causing some damage to the corporate brand, market maintenance and so on.
Many problems to be solved
Chinese auto companies, especially commercial vehicle companies, need to solve several problems if they want to better explore the international market. Among them, strengthening the construction of key markets bears the brunt. At present, the export destinations of Chinese car companies are mainly concentrated in several major markets. In these areas, auto companies have relatively large advantages in terms of channel construction, after-sales services, and market information acquisition. Therefore, in the process of further opening up the international market, these areas should be used as "base areas" to infiltrate into the surrounding countries or regions.
For some companies, due to the current relatively small amount of exports, causing some trouble for follow-up services. If this problem cannot be solved, it will undoubtedly affect the subsequent development of the company in this market. In this regard, automotive companies may consider cooperating with parts and components companies; at the same time, they appeal to government agencies to support this and break the current service bottleneck. In the process of strengthening the domestic market, car companies have already accumulated considerable strength and can consider establishing a vehicle factory, assembly plant, or direct acquisition abroad through capital export. This can effectively enhance the strength of China's auto industry's international distribution and facilitate the rapid development of the international market. In this process, companies should take good care of their skills and capabilities.
In addition, in order to maintain the overall image of China's manufacturing, auto companies should avoid fratriciding with domestic companies and avoid vicious competition in exchange for temporary profits when expanding their international market share. Companies should focus their attention on improving performance and quality, as well as brand building, so that they truly meet the long-term interests of the entire Chinese automobile industry and companies.
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