Zhong Shi: What does "Kumho" use to manage?

The story of Kumho Tire Co., Ltd. is a business case. It is said that the small is the rubber tire industry. It is said that the Chinese are the automotive industry. They say that laws and regulations are not perfect and are not rigorous. What kind of oil is taken from the ditch and what kind of soil is spent. Don't take Kumho tires open.

Kumho Tire was "blackened" by CCTV at "3-15", and CCTV was happier, but it was equivalent to unveiling a "dung pit" in China's auto industry and dispelling its "odor". It is easier said than done, like the leakage effect of a nuclear power plant in Fukushima, Japan. On the surface, it seems that only Kumho tires have been smeared with smoked nostrils. This is actually a pungent odor emitted by the industry.

Speaking from the outside, Korean companies are most likely to be targeted in the exposure of Chinese media. It used to be Samsung. Now it is Kumho Tire, and it is common practice to use “persevered persimmons”, even though Korea has created several worlds. First-class big companies, but after all, South Korea is a small country in politics, and it has no worries. However, it is necessary to stipulate that big companies such as the United States and Germany have to shirk, in case of an emergency to control the mainstream of the West. The strong media in the public opinion field helped fuel the situation. The situation became more and more diplomatic, and the "right-wing" members of the National Assembly, who had gotten rid of their hair, began to worry and made several proposals to curb China. The price is high. Therefore, these days, the foreign press enthusiastically reported that the US Securities Regulatory Commission is dealing with IBM’s commercial bribery case against China’s relevant authorities. The sensitivity of this matter is much higher than what the tire exposure case is. Public opinion is inconvenient.

If you look closely at the corporate components that were previously exposed to “3-15,” you can recur to roughly: private companies that are insignificant, foreign brands’ imported goods, foreign-owned enterprises, Sino-foreign joint ventures, and ordinary Chinese-owned joint-stock companies. In fact, companies that infringe upon the interests of consumers do not have attributes. They are only related to profit-driven, but the media exposure is to stress the attributes of enterprises. If they are improper, they will “step on thunder”, and the media must bear their own fruit.

Closer to home, this year's auto market is very delicate. Although there are still several best-selling vehicles that need to increase their prices and line up long-distance sales, the sales tasks of all car companies are not easy. They are afraid to get anything to influence sales. After the Spring Festival, it is the car that starts in March. At the time of accelerated sales promotion, Kumho Tire Co., Ltd. had a big explosion, many car companies supporting its tires were extremely nervous and had headaches. They had already rushed to argue that it was not the accident that brought the goods from the Tianjin factory and they took the Tianjin goods vehicle factory. It is best that the media don’t dig deeper. Of course, how many vehicle tires are used by the Kumho Tianjin factory is a complete set. This “relational map” is a commercial secret between companies, and companies do not need to disclose it. CCTV It may not be able to get it.

There are still N mysteries still not solved. (1) Does the State have any competent authority to issue special regulations to restrict the incorporation of any proportion of return rubber in the manufacturing process of new tires? Or for the sake of environmental protection and ecological resources, it is allowed to incorporate a certain proportion of return rubber? (2) After mixing back-grade rubber in new tire manufacturing, what is the difference between the physical properties and service life of the tire and the tires made from the original rubber? (3) At the moment when it comes to the vital interests of consumers, why are organizations such as the Automobile Industry Association and the Rubber Tire Association collectively aphasia? If Kumho Tire is a single "black sheep", the trade associations should condemn the incident. If Kumho Tires do not violate the law in accordance with the existing laws and regulations, the trade associations should clarify and protect the company, but the association's aphasia appears to be Alas, it is clear that these phenomena are all "unspoken rules" in the industry. Although they are not illegal, they are just a bit of business ethics. (4) China’s current “Three Guarantees” policy and “recall” regulations for automotive products are incomplete, let alone any special recall laws for tire products following the entire vehicle product. In this case, what are the relevant departments? Regulations and regulations to regulate the “voluntary recall of companies” of Kumho Tires? Kumho Tire was forced to come to a "voluntary recall" because of public opinion pressure. It was just "self-entertainment." The extent to which corporate recalls can be implemented is not good. The outside world is not good at self-evaluation, because there are no guidelines and basis for implementation. It depends on the degree of corporate morality.

All laws, regulations, and administrative regulations that protect the interests of consumers in the consumer field of automobiles and related products are “likely to appear like nothing,” “something” means more or less superficially, and “nothing” refers to use as a pot of paste. Don't expect to use it. In terms of vehicle products, at present, China does not have a "Lemon Law" similar to the US states. The "Three Guarantees" regulation for passenger vehicle use is in effect useless, and the "recall" regulations for vehicles are still imperfect and they endanger. The statutory inspection process and independent technical appraisal agency for major personal injury and death accidents of auto consumers are a blank area. The legal explanations of the economic compensation and the classification of the compensation amount and the punishment compensation system for the fault of the enterprise are even more vacuum. Whose fault is this? Who is the consumer responsible for? Vehicle companies, distribution companies, and consumers are groups that travel through the rivers and lakes of this automobile. The media are also the beneficiaries of the rivers and lakes of the auto industry. They challenge the consumers and the manufacturers to work hard, but only increase the bargaining power of the media and manufacturers. The increase in costs will eventually have to be passed on to the consumer’s car purchase costs. The key issue for resolving all contradictions is to establish a complete set of laws, regulations, and administrative regulations that focus on protecting the interests of consumers. Of course, we must also take into consideration the legitimate rights of the company's legitimate operations.

In the blink of an eye, China has suddenly become the world’s largest consumer market for new cars. However, the laws and regulations that protect consumers of automobiles and related products are too lagged and backward. They are not matched with the scale of the automotive consumer market. Massive unnecessary economic disputes occur daily and add social disharmony; the scientific management of road traffic is imperfect and the awareness of traffic and law-abiding of drivers and pedestrians is generally insufficient. The number of road traffic accident casualties perennially ranks first in the world. Congested roads and blackouts are still secondary issues. In this way, the slogan "Car makes life better" is a pungent caricature to reality.

In any case, the rules of the rivers and lakes themselves, the industry should have the discipline of the industry, the government should have strict laws and regulations on the management of the management industry, enterprises and consumers can smoothly follow their own way, live in harmony, make the car a better life. Lubricants, instead of licking each other and throwing each other "rotten eggs." From time to time, Kumho’s “outgassing”, in addition to increasing consumer panic and annoyance, also controls what?