The large-scale price war is infiltrating into all areas of family cars, and parts prices have become new areas of competition. This week, Nanjing Fiat announced that it has lowered the price of all its auto parts in an all-round manner. At the same time, BYD also announced that it will fully adjust the retail price of its complete vehicle parts. This is the first large-scale consumer-oriented component price reduction in the history of Chinese automobiles. According to a person familiar with Nanjing Fiat, the price adjustment of the accessories involved 500 kinds of wearing parts and 1500 kinds of medium-loss and slow-loss parts, accounting for more than half of the total number of parts of Nanjing Fiat accessories, the decline in all varieties, including consumers The price of the regular care accessories that are most concerned about is the largest. The price reduction of the company is even more alarming. According to the company’s source, the retail price of Fuller’s vehicle parts has been lowered in an all-round manner. The price cut ranges from vehicle covers and engines to everyday wearables, involving thousands of The average number of parts and components dropped by 25%. The impact of spare parts prices on vehicle sales has gradually increased since 2003.
Although the new car was listed continuously last year, Santana is still selling very well. Many consumers value Santana's cheap accessories and have lower maintenance costs. Last year, the Vios sedan was once criticized because it reduced the price by 5,000 yuan while the average price of spare parts rose by 30% to 40%. Then, the insurance company reported that due to accessories and other reasons, it will no longer insure the old models such as Guangzhou Peugeot. . Although the price of the best-selling POLO models on the market is very competitive, many consumers are worried about the maintenance fees, because the price of a cup clip for this car is 500 yuan, and some owners say that POLO's maintenance costs follow Passat. The entire vehicle price has been declining since 2002 and has so far fallen by nearly 20%. However, few manufacturers propose price reductions for accessories. The main reason is that the price of accessories is hidden. Consumers rarely compare the price of accessories before buying a car, but the price of the entire vehicle must be relatively high, and the accessories are often bought. After the car had to be considered. As more and more cars enter the family, the resulting "car-raising" costs have begun to attract the attention of car buyers, and the after-sales service prices have dictated car sales to some extent. According to analysis by industry insiders, the current space for the price reduction of accessories is very large. First of all, the increase in demand for automobiles has led to a substantial increase in the demand base of accessories. This has made it possible for the full adjustment of the price of accessories; secondly, the tariff change of imported parts has created flexibility for adjusting the price of accessories. space.