I. Current market conditions and sales
Due to the impact of SARS, the entire parts and car sales were worse than last year. First of all, the performance of vehicle sales at various automobile manufacturers is clearly decreasing compared to last year. The first to bear is Beiqi Foton. As Beijing is a hard-hit area, the production and sales of Beiqi Foton are deeply affected. Secondly, Dongfeng's mainframe and specialty plants are looking for outside supporting markets and paying attention to dealers' network construction. More manufacturers are no longer concerned about sales but the quality of dealers. Third, unlike in previous years, this year's peak season is not prosperous or even dismal. Fourth, there is no obvious advantage for the products of various manufacturers. There are not many products that can occupy the dominant position in the market, and the time for launching new products is longer, and more and more counterfeit goods are produced, which directly affect the social sales of professional manufacturers. Of course, the biggest impact is the impact of SARS. All industries and industries are affected by different sizes. The production and sales of parts and components in Shiyan City are also plagued by this disaster. Many dealers are deserted and have no past prosperity and excitement. Smaller The dealers did not support it and had to close the door to reduce costs. The manufacturer was more likely to hold an emergency meeting to discuss how to deal with sales during the SARS period. Listed here are several situations that occurred during the SARS period for your reference.
1. Shiyan City's dealers are increasingly producing and processing their own OEMs. Following the “God of God†product, there have been many production and processing products named after the dealer company brand. Many of them have no production licenses, implementation standards, etc. However, the only advantage is that after the product has a problem, the Three Guarantees can be solved in time. However, in the long run, the distribution of these products will have an impact on the company’s brand, image, and reputation. According to the market feedback, these production and processing OEM products are not expected to perform well but there are still quite a few distributions. Businessmen continue to join this field in order to share a piece of cake in a production space that is already small.
2. Although SARS has had a huge impact on various industries, there are still many industries and many distributors who are good at finding business opportunities from the crisis. As some large distributors of Auto Parts City, due to the high quality of products, good reputation and brand, during the period of SARS, users can not purchase into Shiyan, and give users more humane care, such as providing information, services, and market conditions. As the user needs to understand something urgently, the business is not affected but it presents a prosperous situation. Therefore, how to find business opportunities from the crisis, how to better serve users, and improve user satisfaction are the fundamental and the key. This is the basic recipe for the success of these dealers.
3. During the period of SARS, manufacturers also tried every means to adopt various promotion policies to tide over difficulties. Price reduction sales, cash distribution, gifts, and other means are dazzling. Even so, many manufacturers still cannot change the status quo, but it is always better to be able to take action than to sit passively. The reality makes more people worry about the future.
Second, the market best-selling products and price information
At present, the products that sell well in the market are no longer the products of various professional manufacturers. Some small and medium-sized manufacturers that have done well in quality, warranty, and after-sales service have all rushed to the front desk. Everyone is concerned not only about the brand, quality, but also More is a thoughtful and perfect after-sales service. These manufacturers believe that the user's satisfaction is the decisive factor in determining whether the product can occupy the market. Therefore, different from professional factory products is that some products with high technical content, exclusive production and supporting manufacturers have imbalanced supply and demand. For example, Wuxi Weifu Technology Co., Ltd. produces a serious shortage of supply of high-pressure oil pump products, and Wuxi Eurasia Injection Co., Ltd. The company's nozzle series was out of stock in the market for several months and could not meet market demand.
In addition, from the market situation, due to the merger of the B and C series of the Cummins diesel engine company, the engine parts of 240 horsepower or more have been rapidly approaching the maintenance period. The market demand has started to intensify, and users often put up a dozen calls for a small piece. The various service stations currently do not have sufficient knowledge and reserves of high-power spare parts. The shortage of supply directly reflects the market demand. This month, there are 51 products of potted corner teeth, front axles and other iron castings. The price increase of steel products directly affects the purchase of raw materials by manufacturers. Everyone is holding their money and watching, and they dare not press too much. Raw materials, so the product is tight, the shortage is not surprising. Suzhou Auto Parts’ high-margin pressure plate and driven plate manufacturers started to lower their prices. More manufacturers are paying dividends in the form of cash withdrawals, and many foreign distributors have not signed up with the manufacturers at the beginning of the year due to the impact of atypical pneumonia. The target of the mission began to sell products back to Shiyan. In this way, the price of Shiyan products fluctuates greatly. The majority of users must choose their own units that are more recognized and assured.
Third, the latest market demand information
Recently, the demand for spare parts for red iron horses has been increasing, and many users have come up with calls to inquire where they can buy spare parts for red iron horses. There are not many auto parts cities that do this. On the market, Housing County tappet bodies have more quality problems and many dealers are looking for new brands. In addition, the demand for accessories for the EQ1230 model has also gradually increased. With the demand for high-powered engine parts and accessories, all service stations can receive authentic supplies from the sales offices, while Auto Parts City also has a number of genuine engine accessories for dealers of heavy-duty vehicles. , The user can choose according to the actual situation, 300 horsepower engine spare parts have already been asked by the user.