In the past month, Jianguo Automobile’s Hafei 4S shop on Chengdu Airport Road has been buzzing with phone calls. Nearly 60 mini-vehicle sales per day have surprised several 4S shops next to it; Sichuan Zhongcheng’s Chang’an Taurus Star has also been sold out. For a few days, even the cars in the exhibition hall have been taken away. Many customers are holding orders and waiting for delivery. With the opening of numerous new businesses, Changan, Wuling, Southeast, Hafei and many other mini vehicles have sold rapidly. As the temperature rises, various promotions are also launched as competition intensifies.
Grab the market Micro-car manufacturers rushed multiple promotions
It is understood that the high-end micro-customers at the beginning of the year in the southeastern auto market have a good sales volume in southeast Xiwang, which is a significant increase from January. In addition to the introduction of the Mitsubishi 4G13 engine for the first time to micro-customers, the micro-customer's ubiquitous lack of power, and quality advantages, a brand-new model can perform this way thanks to the excellent environment of the entire mini-vehicle market after the holiday season.
In addition, the person in charge of the Chang'an Weichuan Chuanyu area said that after the holiday season, there is a wave of hot sales. In order to seize opportunities, Chang’an Automobile has launched the “Changan Chang, Enjoying Fun†Chang’an Auto Joy. Car season activities. From February 18th to April 18th, car users can enjoy joyful car purchases, joyful car rides, joyous experience ceremonies, happy sharing ceremony and other great gifts, and the opportunity to participate in an unprecedented "Chang'an people's fun banquet." One of the happy car purchase ceremony: the purchase of the country's III models to enjoy the maximum 2,500 yuan discount, limited time limit; the purchase of the country's IV models to send 800 yuan value package (except Taurus stars); to buy Taurus stars to send a value of luxury navigator. Happy car ceremony: buy Jinniu stars to send VIP gold card, enjoy three years of 100,000 km long warranty, send maintenance 3 times, enjoy a year "repair does not cost money, the engine only for repair" service, accessories enjoy 10% off Discount, 20% discount for working hours, regular fixed-point cruise service; VIP silver card (except Taurus) for purchase of China IV cars, maintenance twice, and one-year "no cost for engine repair, engine replacement only" service , Enjoy 10% discount on accessories, enjoy 20% discount on working hours, enjoy regular scheduled cruising service, enjoy free caring activities for old users, seek “Golden Seed†customers, and enjoy VIP services.
"Changing the car without money" and "The engine is only for repairs" are two distinctive services in the industry of Changan Micro-Vehicles. To seize market share in Sichuan, the star product of this event, Taurus, is a new masterpiece of Changan Automotive's positioning of high-level micro-customers. Since its listing, sales have been booming.
Sales tends to prosper After the mini car festival "blowout"
It is understood that after the holiday period, the sales volume of mini-vehicles has doubled over that of cars. At the same time, the sale of SAIC-GM-Wuling in domestic micro-vehicle bosses also rose rapidly. General Sales of SAIC-GM-Wuling Commercial Vehicles Chuan Chuan, general manager of Sichuan Lingtong Qingshan Zhu Yi introduced that the pre-holidad and post-holiday commercial vehicle market is completely ablaze. From January 1st to the Spring Festival, due to autos going to the countryside, trade-in replacement, Many policies for stimulating consumption, such as purchase tax concessions, have ended, and the market is waiting to see a lot of sentiment. Sales volume has fallen a lot. And people who buy commercial vehicles don't usually buy cars before the holidays, which is exactly the opposite of cars. In addition, the compact MPV Wuling Hongguang pre-holiday resources are too few, and the lack of product supply is also a reason for the decline in sales. After the holiday, sales of commercial vehicles began to increase rapidly, with the best sales reaching 150 units a day. These days have basically returned to last year's level. In 2011, SAIC-GM-Wuling also increased the production capacity of Wuling Hongguang with a large supply and demand gap. Some models can directly withdraw vehicles without waiting.
The head of the Changan mini vehicle in Sichuan also said that due to the supply and demand relationship, there was indeed a shortage of goods in some areas, but this is a temporary phenomenon, Changan mini-vehicles are making full efforts to meet market demand.
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