Internationalization of products to promote enterprise modernization - Datong Gear Group's independent innovation to catch up with the world trend


At the end of 2007, a 4,000 DC12J150T gearbox matched the large order of Dongfeng exported to Iran and quietly fell into the hands of Dazhe Group - this is the third time since 2005 that the company received large orders for export vehicles from Dongfeng Motor. . Recently, the company's newly-developed DC16J200T gearbox with world advanced level and the only domestic independent intellectual property rights has been put on the market. At the same time, the company’s product exports are in short supply, which has doubled compared to the same period of last year. Wuzhenghe, the chairman of DaZhi Group, told reporters that all this is the result of the firm's adherence to the scientific concept of development and stems from its own independent innovation. Adhering to independent innovation for the Dazuo Group has won the initiative in today's fierce market competition, and will lead the company to a brilliant and splendid future.

Accumulate and rush for the domestic market

DaZhi Group is a 50-year-old state-owned enterprise. Since it entered the auto parts industry in the mid-1980s, it has unwaveringly chosen to take the road of independent innovation. In 1986, under the situation that the domestic heavy-duty vehicle transmission market was almost blank, Dajiao Group introduced the Nissan diesel technology for the first time, and combined with the actual conditions of the Chinese market, it independently developed more than 10 kinds of products in 5th and 6th gear. These products As soon as it was listed, it was favored by users and soon opened the market. In 2001 and 2002, in order to meet the challenges and fierce market competition after the accession to the WTO, Dajiao Group introduced the Nissan Diesel Technology for the second time and the third time. Based on these two major technological platforms, the “high starting point, "Multi-species, serialization, advancement" product positioning, in the digestion and absorption at the same time continue to carry out independent innovation and secondary development, derived a 7 file, 9 files, 12 files and many other marketable products, once product The demand exceeds supply, which has resulted in the status of a “new force” in the field of heavy-duty automotive gearbox manufacturing. Although the product market was unusually "hot," the company's decision-makers believe that with the advancement of science and technology, the product life cycle will be shorter and shorter. At the same time, the auto parts and components manufacturing industry has a high technological content. Through the introduction of product technology, only the products themselves can be obtained, and the core design ideas cannot be mastered. For this reason, from the second half of 2004, the company adjusted its strategy in a timely manner, changed the “following model” that used to rely solely on the introduction, digestion, and absorption of product technology, and began to take a new path of international cooperation and development, joining hands with a famous European design company. , To jointly develop a new generation of gearboxes with international advanced level, suitable for China's national conditions, and with completely independent intellectual property rights. "Three years of grinding a sword." At present, the DC16J200T gearbox, which represents the most advanced level in China, has been fully introduced to the market, not only optimizing the product structure, but also changing the company's history of not having a large torque transmission.

In the face of the rapidly changing market and fierce market competition, in 2006, Dazai Group also increased its “weight” in independent innovation. In just six months, it designed two DC6J48T and DC6J65T gearboxes for rapid product acquisition. The market has won precious time and become a new economic growth point for the company. Last year, Dazuo Group cooperated with Dongfeng Corporation, Tsinghua University and Beijing Institute of Technology, and obtained the 863 high-tech “Development of AMT for Heavy-Duty Commercial Vehicles” project for the first time through the bid defense. This is the first time that the company has undertaken national-level scientific research projects, and it is also the leading product to meet the future market demand of China's heavy-duty vehicles.

According to reports, gearbox products of the DaZhi Group have now developed into more than 300 varieties of 14 series, achieving full coverage in the range of 5-speed to 16-speed heavy-duty vehicle transmission, and widely matched input torque of 500-2200Nm, and a load capacity of 5 The various models between the 50-ton vehicles are mainly supported by more than 500 models from dozens of domestic OEMs such as Dongfeng Corporation, FAW Group, China National Heavy Duty Truck Group, Beiqi Foton, and Dandong Huanghai. The domestic market share has remained at around 30%. It reached 43% at the highest.

Recruiting talents to highlight technological advantages

"Independent innovation is the key to people." This is the consistent creed and technical innovation of the DaZhi Group. The practice and achievements of independent innovation over the years have enabled the company’s decision-makers to have a deep understanding of the talents and actively promoted the strategy for talented enterprises to develop enterprises. This has ensured the stability of the company’s talent team and provided powerful personnel support for the development of the company. In order to attract more outstanding talents, they have established supply and demand relations with more than 30 colleges and universities across the country, and have created favorable conditions for the recruitment of talented people: Physicians with annual salary of not less than 100,000 yuan, giving priority to the provision of a three-room, two-room housing Graduates of outstanding graduates will be paid 50-80,000 yuan a year, giving priority to the provision of two-room, one-room accommodation.

"The family has a plane tree that leads to Golden Phoenix." Since 2003, a total of 175 graduate students and undergraduates have been recruited. In order to fully enhance the quality of scientific and technological talents, the company and Jilin University jointly organized a master's degree program for engineering graduates, selected and sent outstanding talents to study abroad, study, and sent to the production line leader and section chief to Japan for more than six months of training. At the same time, the company also implements a strategy for talented people in other places. In Beijing, it has established a work base for remote talents such as product design and market development. It has fully utilized the advantages of geography and policies to attract high-quality talents. More than 20 high-tech talents have been Shoulong in the company's.

In fully mobilizing the enthusiasm of scientific and technological personnel, the company has also formed its own characteristics. Internally, the company implements the appraisal and appraisal system for technical experts and technicians, and gives them a monthly allowance of 300 yuan to 1,500 yuan at different levels. For the first time since 2004, more than two types of experts and senior technicians have implemented car reforms and implemented personal car purchases, corporate subsidies, and the use of private cars. At present, more than 100 engineers and technicians and company executives have owned private cars. The implementation of the strategy for the development of talents and the construction of scientific and knowledge-based talents has enabled the company’s overall quality level, technological level, and ability for independent innovation to reach a new level.

In recent years, under the leadership of a large number of technical backbones, the gear processing technology of Dajia Group has continuously improved, and many innovative highlights have emerged: The transmission case and the clutch housing are largely made of aluminum alloy materials and aluminum-magnesium alloy materials, which greatly reduces the speed change. The weight of the box; The development of a large module gear CNC radial shaving process and a synchronizer gear sleeve squeezing process with the domestic leading level; Large torque transmission planet carrier using split processing, and finally a new process of electron beam welding molding The company succeeded in creating a precedent for domestic processing of high-torque transmission planetary carriers. It has for the first time built one of the most advanced flexible transmission production lines in the country and one of Yuno's CNC machining centers. This technology is leading the domestic transmission manufacturing field. Level.

Ready to hit the international market

“Without the internationalization of products, there will be no modernization of the enterprise. Our goal is to enhance our core competitiveness by fully implementing the internationalization strategy and integrating into the global economy.” This is the report of Wu Zhenghe, Chairman of Da Zou Group, in his 2005 work report. In a word. It not only shows the company's confidence and determination to implement an international strategy, but also blew the horn of the product to the international market. In the same year, Dadao Group successfully passed the ISO/TS16949 quality certification, entered the OEM market in the gear industry, and earned exports 1.42 million US dollars.

After gaining the OEM "first barrel of gold," Dadao Group aims to enter the global procurement system, and in accordance with the requirements of participating in international competition, intensify technological innovation, establish overseas business units and engine gear shop, and implement global marketing strategies. At the same time, in the cost price, product quality, supply schedule, after-sales service and other aspects, and strive to create an excellent brand image and a good market reputation, has won the trust of users, the scope of the export from the United States market has expanded to Europe, Asia, Africa In the market, export products are expanded from traditional car engine gears and agricultural machinery parts to heavy-duty car gearbox assemblies. In the three years since the implementation of the internationalization strategy, the company’s export earnings has grown by leaps and bounds at a rate that doubles each year, and it has become a global supplier to many internationally renowned companies. Products are exported directly to the United States, Brazil, the United Kingdom, Germany, France, Spain, and Japan. , Sweden, India, Iran.

Dazheng Group Chairman Wu Zhenghe said in an interview with reporters: “From January to October this year, our product export amount has reached 10 million U.S. dollars (including the gearboxes that are exported with the main engine plant). Not long ago, we again We signed a five-year supply contract with Cummins, Johndeere and other companies, and the contract value will reach 100 million US dollars by 2010. Our goal is to realize the export of traditional gear products to the export of heavy-duty automotive gearbox products. Strategic Transfers Last month, we had decided to invest another 140 million yuan to expand the production capacity of our export products. It can be said that the promotion of the internationalization strategy has greatly accelerated the development of our company. There is a long way to go, and all this is only just beginning."

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