Not only the exhaust pipe, almost all parts of the 4S shop are more expensive than other places, less expensive a few dollars, more expensive a few hundred thousand dollars. The reporter found in the survey that the price of the accessories of the 4S shop is about 50% higher than that of the auto parts city.
In response, the person in charge of Beijing Xijiao Auto Parts City stated that 4S stores clearly have a closer relationship with auto manufacturers than pure accessory dealers, and they have also been able to earn bigger parts spreads under the acquiescence of manufacturers. . As for the profits of the automaker and the 4S shop from the accessories, the expert said: "At least not less than the vehicle's profit."
Surprisingly, the price of accessories between 4S stores is not the same, and some are still quite different. Recently, Ms. Liu, who opened the Dongfeng Yueda Kia Chirimema, accidentally knocked out the right front headlight and wanted to go to the 4S store for a new one. She respectively called the 6 4S stores of Dongfeng Yueda KIA in Beijing and found that the prices of each 4S shop were different. The lowest bid price is Zhong Yi Da. Each set of headlights is sold for 124.4 yuan; the highest quoted price is Huijing Hongyun Store, which sells for 300 yuan each. Even with the price of Zhongyi Dadian as the cost price, the headlamp profitability of Huijing Hongyun Store is as high as 142%, and the actual profit rate is obviously higher than this figure.
The reporter also found that most 4S stores are marked by a wide range of spare parts, inconvenience one by one, and do not disclose the price of auto parts. When the owner asks, the staff will temporarily open the computer to inquire. According to national regulations, goods must be clearly priced in the retail process.
The high price of spare parts is rooted in the reluctance of auto makers to give up for years of profits. In the past year or two, under the pressure of the market, the moisture in the vehicle price has been squeezed and squeezed. In the next more brutal competition, the price reduction of spare parts is inevitable. Nanjing Fiat, Southeast Motor and BYD have already Take the lead, but more manufacturers are still waiting to see. Industry analysts said that perhaps auto makers would have to wait until they had to drop, but I was afraid that consumers would not have joined the market at that time – the current downturn in the auto market is proof.